Elaine Lloyd-Jones

Dubai

Senior Fashion Editor at SheerLuxe

Managing Editor at SheerLuxe - Middle East

Editor of Grazia Middle East

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Articles

My Life In Fashion: Poppy Delevingne

6 days ago | sheerluxe.com | Elaine Lloyd-Jones

/ From couture shows to film roles – and now stepping into the world of sustainable design with fashion label Nobody’s Child – Poppy Delevingne has long been synonymous with style. Here, we caught up with her to talk inspiration, career highlights and why she’s never believed in following the ‘rules’… All products on this page have been selected by our editorial team, however we may make commission on some products.
Laura Bailey Shares Her Favourite Brands & Pieces

3 weeks ago | sheerluxe.com | Elaine Lloyd-Jones

01 The Statement Piece I like a tailored suit at night. The Bianca jacket and Bowie trousers by my friend Bella Freud are both on my mind. I'd wear them with Otiumberg's Gold Quotidien Diamond Hoop earrings. 02 The LBD “I have a black Simone Rocha slip dress that I like to wear over a bikini or with a polo-neck, ankle boots or trainers.
Everything A Stylish Brand Owner Is Loving Right Now

3 weeks ago | sheerluxe.com | Elaine Lloyd-Jones

1. The InvestmentI would love a vintage Tank Américaine from Cartier with a colourful alligator bracelet. If you’re looking to invest in your wardrobe or personal style, you can’t go wrong with a classic timepiece. 2. The ShoesI love barely there shoes. Having worn my The Row nylon flats into the ground, I decided to treat myself to these. If I didn't already own three very similar pairs, I would also splurge on these flat beaded sandals from Khaite – they’re my summer vibe. 3.
2 Cool Founders Talk Style Rules, Favourite Brands & Affordable Luxury

Jan 28, 2025 | sheerluxe.com | Elaine Lloyd-Jones |Malene Birger

Vanessa: My wardrobe is quite classic. I try not to get too into trends. I do love shoulders though... Shoulders have been having a moment for a while. Also, what's trending now is simple, classic style – like an oversized shirt and baggy tailored trousers. That is so in line with my own aesthetic and always has been. Alli: I prefer to invest in a few really great pieces.
An Inspiring Jewellery Designer Talks Trends, Favourite Pieces & Business Lessons

Jan 21, 2025 | sheerluxe.me | Elaine Lloyd-Jones

Breadcrumbs Fashion My style is all about timeless basics. I end up having a uniform of sorts during the day – I’m often in jeans or trousers. In the evening, I love dressing up in fun outfits and party dresses. I would say I'm more colourful in the evening. Sandra Mansour makes the dreamiest evening wear. There are two big jewellery memories from childhood stand out to me.
The Liberowe Founder Shares Her Favourite Things & Wish List Items

Dec 3, 2024 | sheerluxe.com | Elaine Lloyd-Jones

1. The Shoe “I am more of a flats person and love a chunky shoe, so my Rabanne x New Rock shoes are my go-to at the moment. They add a few extra centimetres of height and make me feel empowered. Equally, I can go in the opposite direction and wear a denim Chanel slingback for the evening, which is more elegant.”2. The Dress “Our Arya dress is perfect for the holiday season – it has an asymmetrical scarf along the neckline which is very chic.”3.
My Life In Fashion: Claudia Schiffer

Nov 19, 2024 | sheerluxe.com | Elaine Lloyd-Jones

As a child, I was obsessed with my mother’s magazines. She also had this amazing collection of outfits from Christian Dior and other Parisian designers. My teenage style was very 80s – stone-washed, high-waisted jeans from Chipie, oversized sweatshirts from Fiorucci, blue eye shadow and lots of hairspray…Modelling wasn’t something that crossed my mind growing up. But I was discovered at Düsseldorf’s Checker’s disco by Dominic Galas and Michel Levaton from the Metropolitan model agency.
Everything Our Fashion Features Director Is Loving Right Now

Oct 21, 2024 | sheerluxe.com | Elaine Lloyd-Jones |Malene Birger

/ 21 October 2024 From hero coats to the latest shoes and a cool jewellery collab, here’s what Elaine has her eye on right now… By Elaine Lloyd-Jones All products on this page have been selected by our editorial team, however we may make commission on some products. 01 The Base Layer The weather will turn cold soon and when it does, I love the idea of wearing these printed base layers.
A Cool London Designer On Her Favourite Things & Wish List Items

Oct 14, 2024 | sheerluxe.com | Elaine Lloyd-Jones

Charlotte Simone; AMI Paris 1. The Party Piece“There's a khaki sequin skirt from AMI that I have my eye on. It has beautiful silk detailing at the bottom.”2. The Shoe“I'm definitely a trainer girl. I've been wearing my Wales Boner x adidas ones day and night and I’m currently eyeing up a chocolate-brown suede pair from Miu Miu.”3. The Dress“This feathered minidress by Rixo instantly caught my attention.
A Luxury Brand Owner Talks Fashion & Style Rules

Oct 8, 2024 | sheerluxe.com | Elaine Lloyd-Jones

I’ve always loved fashion. My grandmother was the chicest woman I've ever known but her style was quite polished. Her hair was always in a perfect blonde bun, mine is not. It's always messy. She had her shirts buttoned-up with a nice broach, whereas I like mine unbuttoned and relaxed. My style is more easy going. I'm not very formal. My own style runs through all the collections.