Articles

  • 1 week ago | socpub.com | Eleanor Hecks

    If you sell a product that people usually buy once — like a wedding dress, high-end mattress or safe — you have probably wondered how to build customer loyalty when there is no obvious path to a repeat sale. It is easy to fall into the trap of thinking loyalty only matters for subscriptions or everyday items, but that is a myth. Loyalty is not just about someone coming back to buy again — it is about how they remember you and recommend you to others.

  • 1 week ago | trainingmag.com | Eleanor Hecks

    Engaging learners is one of the most significant challenges for L&D professionals. While they want to ensure the material created informs, they also want to guarantee the information sticks. To maintain a learner’s attention, you must create content that caters to their needs using several tactics. The Power of Engaging Content for Educational SuccessEngaging content is the driving force behind educational success.

  • 1 week ago | trainingmag.com | Eleanor Hecks

    1 POSTS Eleanor Hecks is a training and development writer of 5+ years who has proudly contributed to a range of training publications such as Training Industry and Training Journal. You can also find her work as Editor-in-Chief of Designerly Magazine, where she shares SMB news and insights.

  • 1 week ago | socpub.com | Eleanor Hecks

    Knowing whether leads come from targeting, word of mouth, paid ads or none of the above can be challenging. While no one-size-fits-all approach that guarantees conversions exists, there are some “secret ingredients” the most successful product advertisements share. Knowing what they are and how to use them can drive brand recognition and sales. 1.

  • 2 weeks ago | iotinsider.com | Eleanor Hecks

    Eleanor Hecks, Managing Editor of Designerly Magazine summarises what’s driving growing adoption of IoT lightingSmart lighting lets you control lights remotely and save energy using IoT-connected devices like smartphones, sensors and voice assistants. It’s beyond convenience — it’s an essential part of the growing smart home and smart city movement.

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