Elise Hanslip

Oct 29, 2023 | learn.g2.com | Muhammad Usama Younas |Elise Hanslip |Daniela Turcanu |Tesni Patching

As the digital world moves toward a cookie-free environment, marketers must source first-party insights to fuel their marketing and sales pipeline. Sourcing first-party insights helps marketers infuse personalization in their communication to make their messaging resonate better with their ideal customer profile (ICP). While there are many unique ways to gather first-party data, one underrated goldmine is events.