Elise Mak

2 months ago | caixinglobal.com | Guan Cong |Elise Mak

00:00/00:00 您的浏览器不支持 audio 标签。 Listen to this article 1x With TikTok’s future in the U.S. anything but certain, its Chinese owner is shifting its strategy to focus on other forms of free, algorithm-steered content that have proved to be successful, if controversial, sources of growth in its home market. ByteDance Ltd. has pivoted to web novels and dramatic shorts — scripted shows with running times that top out at a few minutes.

2 months ago | caixinglobal.com | Guan Cong |Elise Mak

00:00/00:00 您的浏览器不支持 audio 标签。 Listen to this article 1x With TikTok’s future in the U.S. anything but certain, its Chinese owner is shifting its strategy to focus on other forms of free, algorithm-steered content that have proved to be successful, if controversial, sources of growth in its home market. ByteDance Ltd. has pivoted to web novels and dramatic shorts — scripted shows with running times that top out at a few minutes.

Nov 29, 2024 | caixinglobal.com | Bao Yunhong |Feng Yiming |Elise Mak

Explore the story in 3 minutes[para. 1] China's livestream shopping industry, once considered the future of retail, is now facing challenges such as slowing growth and product quality scandals. Regulatory loopholes have been a significant issue as high-profile livestream hosts have been involved in fraudulent advertising. [para. 2] The industry, valued at 4.9 trillion yuan ($720 billion), relies heavily on celebrity hosts who drive massive sales on e-commerce platforms.

Nov 29, 2024 | caixinglobal.com | Bao Yunhong |Feng Yiming |Elise Mak

00:00/00:00 您的浏览器不支持 audio 标签。 Listen to this article 1x As China’s livestream shopping industry grapples with slowing growth, a series of product quality scandals have exposed regulatory loopholes that rocked a sector once hailed as the future of retail. Celebrity livestream hosts, who drive millions — sometimes billions — of yuan in sales on e-commerce platforms, form the backbone of the 4.9 trillion yuan ($720 billion) industry.

Nov 21, 2024 | caixinglobal.com | Yu Cong |Elise Mak

Explore the story in 3 minutesBMW and other German luxury brands Mercedes-Benz and Audi once held significant sway in the Chinese luxury car market, where the BMW badge alone was enough to sway buyers away from less expensive local options. However, emerging domestic competitors like BYD have begun to challenge these foreign brands by bringing cheaper yet feature-rich models to the market[para. 1][para. 2][para. 3][para. 4][para. 5].