Elita Vellekoop

Netherlands

Editor at Floraldaily.com

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Articles

Dutch Lily Days in full swing: varieties and challenges are talk of town

1 day ago | floraldaily.com | Elita Vellekoop

The Dutch Lily Days are in full swing and the mood is positive, with a promising season ahead. Besides showcasing various lily varieties in the test greenhouses of the thirteen participating companies, there are also talks about the challenges the industry faces. These include issues like exchange rates, the US tariffs, and the public debate on crop protection in bulb cultivation in the Netherlands.
Dutch Lily Days begin: high expectations for double-flowered lilies

3 days ago | floraldaily.com | Elita Vellekoop

From June 3 to 6, 2025, the world of lilies will take center stage during the annual Dutch Lily Days. This event offers breeders, growers, and traders the opportunity to meet and exchange knowledge about the latest trends and developments. ParticipantsThe following 13 companies will open their doors during Dutch Lily Days 2025:P. Aker, Boots Flowerbulbs, Van den Bos Flowerbulbs, Bot Flowerbulbs, De Jong Lelies Holland, Lily Company, Onings Holland Flowerbulbs, C. Steenvoorden, Gebr.
The decade that changed Kenyan flower exports

1 week ago | floraldaily.com | Elita Vellekoop

"It has been an uphill battle, but I'm proud that the concept upgraded the look of the Kenya flower export industry", says John Kowarsky of Cargolite. This innovative packaging concept is celebrating its 10th anniversary this year and at the IFTEX in Nairobi, Kenya, taking place from June 3-5, they will raise a toast to the many farms, freight partners, and early adopters who believed in the possibility of change.
"Sicamus stays sicamus"

2 weeks ago | floraldaily.com | Elita Vellekoop

The owners of Sicamus, a French producer of young hydrangea plants, have recently sold the company to the French agricultural cooperative Terrena. Along with this transition, Sylvain Javoy has been appointed as the new Sales Manager, taking over from Jean-Yves Coulbault, who will retire in September 2025 after a distinguished career of 30 years with the company. Jean-Yves Coulbault and Sylvain Javoy at the IPM Essen 2025.
Throwback Thursday: A decade of FlowerTrials through our lens

4 weeks ago | floraldaily.com | Elita Vellekoop

We first visited the FlowerTrials in 2015, when 49 companies took part in the event. This year, 56 breeders across the Netherlands and Germany will open their doors to showcase the future of ornamental horticulture. Over the years, the event has seen many changes. New participants have joined, others have moved on, but one thing has remained constant: FlowerTrials continues to be a truly international event, drawing visitors from around the globe during its traditional slot in week 24.
Take a breath and keep communicating - "We’re in this together"

1 month ago | floraldaily.com | Elita Vellekoop

"We are in this together." It's a phrase that echoed throughout the pandemic—and now, it's making a return as U.S. tariffs take center stage. Last week was hectic, with updates on tariffs shifting almost daily. What does this mean for the floral industry? Over the past few days, several insights and interviews have been shared, and several takeaways have emerged. First, the uncertainty has caused significant stress across the industry.
"Our potted plants flourish early and robustly due to unique Albenga Plain climate"

Mar 1, 2024 | floraldaily.com | Elita Vellekoop

"We are eager to increase our export markets and the potential is there", says Luca Lanzalaco of La Cooperativa L'Ortofrutticola di Albenga. They are one of the largest cooperatives in Liguria, Italy, with about 600 member farms. They offer potted plants (aromatic and floral), fruit, and vegetables. Due to the particular environmental conditions of the Albenga Plain, they can offer them earlier in the season than growers in many other countries.
In case you missed it! Photo report Myplant & Garden 2024

Feb 28, 2024 | floraldaily.com | Elita Vellekoop

The eighth edition of Myplant & Garden came to an end last week. Again it has been a record-breaking show and FloralDaily was there to learn more about the market and to make their traditional photo report, which we published last Monday. Click here for our photo report During the show, the organization was already really pleased which is in line with their official statement. Valeria Randazzo, Exhibition Manager of the International GreenExpo: "We are very satisfied.
"It will revive the gerbera market"

Feb 28, 2024 | floraldaily.com | Elita Vellekoop

Schoneveld Breeding is adding a new product to their assortment, a gebera named Joybera. They started breeding this pot plant five years ago and are now ready to bring it to the market. "A game-changer", according to Area Manager South Europe Gianfranco de Leo. At Myplant & Garden, which took place last week, he presented it for the first time, and at FlowerTrials in June, it will be launched officially. Gianfranco de Leo at Myplant & Garden 2024.
Photo report Myplant & Garden 2024

Feb 26, 2024 | floraldaily.com | Elita Vellekoop

Last week, the eighth edition of Myplant & Garden took place. The fair has grown into one of the largest B2B horticultural fairs in Italy, breaking records every year. Also, this year, the fair was bigger in terms of surface area and number of exhibitors and visitors - and FloralDaily was again present for a photo report.