Eliza Sorman Nilsson

Sydney

Head of Content at MamaMia

Senior fashion and beauty editor at ninemsn Honey.

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Articles

What does Mamamia's Head of Content do in a day? Eliza told us everything.

1 month ago | mamamia.com.au | Eliza Sorman Nilsson

By 8:15am drop-offs are done (my husband and I tag team this depending on meetings) and I'm heading to the office. I strategically use my commute time to start work, whether it's listening to a podcast, catching up on competitor sites or taking a work call. This 30 minutes gives me a head start. Running Mamamia's content team is exactly as chaotic but as wonderful as you'd imagine.
'The affordable items that will help you hide your kid's mess in the chicest way.'

2 months ago | mamamia.com.au | Eliza Sorman Nilsson

So, I love a minimalist, Scandinavian-inspired home. You know the ones — all clean lines, neutral tones and absolutely zero evidence of children. The problem? I have three boys under seven who seem allergic to putting anything away and are convinced every room is perfect for impromptu ball games. My Instagram 'saved' folder is full of serene, clutter-free spaces. My actual home?
'I've cracked the code for the perfect staycation with kids.'

Jan 6, 2025 | mamamia.com.au | Eliza Sorman Nilsson

Much like any night, I found myself squished between two kids. Snores, kicks, and rogue arms flung over me. My pillow had vanished, and I was waging a losing battle for some blanket real estate. It wasn't what anyone would call "ideal sleep hygiene," but somehow, it was blissfully relaxing. Why? Because I was in a giant, fluffy hotel bed — the kind dreams are made of — on a little staycation. This vacation wasn't about sightseeing or ticking off tourist traps (though Melbourne's always a vibe).
Introducing Diary of a Birth... Mamamia's new podcast sharing extraordinary birth stories.

Nov 18, 2024 | mamamia.com.au | Eliza Sorman Nilsson

Time stands still. You count those tiny fingers and toes, marvel at their shape of nose, the curve of their lips. Utter perfection, a miracle made flesh. In that moment you understand. You know what people mean when they say your life changes forever. It isn't the sleepless nights or responsibilities ahead. It is this - this overwhelming, all-encompassing love that fills every cell of your being. This day - this beautiful, terrifying, miraculous day - will forever be imprinted.
'l took my 3 kids for an exclusive first look at Bluey’s World in Brisbane.'

Nov 12, 2024 | mamamia.com.au | Eliza Sorman Nilsson

For me, it's the episode 'Cricket'. Specifically, the letter from Rusty's army officer dad (who is deployed overseas) which reads: "But look, as you grow up, you'll face harder things than a cricket ball and you'll have two choices: Back away and get out, or step in front and play a pull shot."This is his advice for Bluey's cricket-loving friend Rusty, who is scared of a fast-paced ball. Despite how many times I've watched it, it's still a sucker punch to the guts.
'The $40 outfit that got more compliments than my most expensive looks.'

Oct 21, 2024 | mamamia.com.au | Eliza Sorman Nilsson

This slightly muted leopard print also makes it more wearable, less gaudy than the leopard prints of decades past, which can make the trend tricky to wear. Together the top and pants create an unexpectedly put-together outfit that requires no thought for busy mornings and helps you look elevated with little effort. I completed the set with pink Adidas Sambas because, well, why not? The pop of colour against the leopard print created a contrast that just works. I also threw on some gold necklaces.
The NSW holiday homes that are like your own private family resort.

Oct 18, 2024 | mamamia.com.au | Eliza Sorman Nilsson

'Same shit, just a slightly better view' is the sentiment any parent who's ventured on holidays with a kid would know too well. You pack up half your house, wrangle excited children into the car, and arrive at your destination only to realise: the word holiday often feels like a cruel joke. However, that notion was pleasantly challenged for me recently.
'I spent 48 hours in The Outback. This is why you should too.'

Aug 31, 2024 | mamamia.com.au | Eliza Sorman Nilsson

It's not often that you find yourself doing the Nutbush in the middle of the Outback, dancing with people who were strangers a mere three hours earlier. With rain pouring down, stars hidden behind a blanket of clouds, and the band belting out Tina Turner’s unofficial Australian national anthem — it's far from what you expect. Because, let's be real: when you think of a holiday, your mind probably wanders to pristine beaches, bustling cities, or maybe even snow-capped mountains.
'This Aussie family destination is better (and cheaper) than Fiji.'

Aug 17, 2024 | mamamia.com.au | Eliza Sorman Nilsson

A quick scroll through Instagram and it seems every second person is in Fiji, jetting to Japan, or boarding a plane to Bali. But buzzy overseas family-friendly destinations be damned. I just got back from Queensland's Gold Coast with my family of five (three boys under seven) and, yep, I'm already re-booking. The thing about the Gold Coast is it can offer multi-paced holidays. There are beaches for relaxing, sandcastle building, or even surf lessons.
'I went campervanning with 3 kids under 7 and made all the mistakes so you don't have to.'

May 24, 2024 | mamamia.com.au | Eliza Sorman Nilsson

You can never have too many towels. No matter where you are travelling you never know when you'll a.) be able to wash and b.) when it'll rain. Plus in Australia, it's likely your road trip would include some water holes. So pack extra towels and hand towels. Why? Because a damp towel is never fun and kids have a miraculous ability to put dirt absolutely everywhere. Also, don't forget some dishing liquid and some spray and wipe.