Elizabeth Arenella Toynes

2 weeks ago | signshop.com | Joe Arenella |Elizabeth Arenella Toynes |Alex Marcheschi

Joe: Wait a second! You might be thinking, “I love making signs—what the heck are you talking about?” I get it. But hear me out. This isn’t about changing what you do. It’s about shifting how you think about your business. Yes, you make signs—really good ones—but that doesn’t necessarily mean you’re selling them effectively. When I started my sign shop, I was way more interested in organizing workflows and making things run smoothly than I was in selling.

2 months ago | signshop.com | Joe Arenella |Elizabeth Arenella Toynes |Alex Marcheschi

You’ve probably heard the saying, “Work on your business, not in it.” But what does that really mean? Shifting from doing everything yourself to running your business effectively isn’t easy and won’t happen overnight—but it’s essential for success. So, how do you make the change? How do you step away from designing, making signs and handling everything on your own? Liz and I have a few ideas. Let’s break it down together.