Elizabeth Wiredu

1 week ago | prweek.co.uk | Elizabeth Wiredu

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2 weeks ago | prweek.co.uk | Elizabeth Wiredu

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2 weeks ago | prweek.co.uk | Elizabeth Wiredu

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3 weeks ago | prweek.co.uk | Elizabeth Wiredu

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3 weeks ago | campaignlive.com | Elizabeth Wiredu

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, PRWeek asks if it's a good idea, and what it might mean for creative campaigns. H&M’s decision to use digital clones of real models in ads and social media posts is creating waves in the fashion and comms industries. The Swedish retail giant has highlighted its ethical safeguards, with models retaining rights over their digital replicas and being compensated similarly to current arrangements.