Ellyn Briggs's profile photo

Ellyn Briggs

Columbus

Brands Analyst at Morning Consult

writing about business, sports, internet culture & more for @morningconsult

Articles

  • 2 weeks ago | pro.morningconsult.com | Ellyn Briggs

    Sign up for our newsletter: “From A to Gen Z.” This biweekly email will put the biggest headlines about Gen Alpha, Gen Z and millennials into context to help readers better understand these key generations. Welcome to Morning Consult’s From A to Gen Z newsletter. We put the headlines you’re reading about Gen Alpha, Gen Z and millennials into context with our high-frequency survey data to help you better understand exactly how and why they’re spending their time — and their dollars.

  • 3 weeks ago | pro.morningconsult.com | Ellyn Briggs

    April 22, 2025 at 5:00 am UTCRoughly half (48%) of Gen Alphas spend up to four hours on social media each day, and this number increases notably as kids age. While “storytime” videos top Alphas’ online media diet, product-centric content like reviews and hauls are also very popular.

  • 1 month ago | pro.morningconsult.com | Ellyn Briggs

    Sign up for our newsletter: “From A to Gen Z.” This biweekly email will put the biggest headlines about Gen Alpha, Gen Z and millennials into context to help readers better understand these key generations. Welcome to Morning Consult’s From A to Gen Z newsletter. We put the headlines you’re reading about Gen Alpha, Gen Z and millennials into context with our high frequency survey data to help you better understand exactly how and why they’re spending their time — and their dollars.

  • 1 month ago | pro.morningconsult.com | Ellyn Briggs

    Sign up for our newsletter: “From A to Gen Z.” This biweekly email will put the biggest headlines about Gen Alpha, Gen Z and millennials into context to help readers better understand these key generations. Welcome to Morning Consult’s From A to Gen Z newsletter. We put the headlines you’re reading about Gen Alpha, Gen Z and millennials into context with our high frequency survey data to help you better understand exactly how and why they’re spending their time — and their dollars.

  • 1 month ago | pro.morningconsult.com | Ellyn Briggs

    March 27, 2025 at 5:00 am UTCLarge shares of U.S. adults are in favor of allowing collegiate athletes to profit from brand partnerships (55%), licensed products (55%) and autograph signings (50%) under the NCAA’s updated name, image and likeness (NIL) guidelines. This level of support has remained largely unchanged since 2019.

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Ellyn Briggs
Ellyn Briggs @EllynBriggs
22 Apr 25

Happy Cleveland Guardians Dominate The New York Yankees Day to all who celebrate https://t.co/jNUzIOaGRX

Ellyn Briggs
Ellyn Briggs @EllynBriggs
17 Apr 25

Super cool

Columbus Sports Commission
Columbus Sports Commission @ColumbusSports

We are so proud to announce the Women’s Sports Capital Ambition! Yesterday, @MayorGinther declared an aspiration shared with First Lady Shannon Ginther that Columbus will emerge as the Nation’s Capital for Women’s Sports. Learn more: https://t.co/uTFXpYWGCj https://t.co/2x4UC1ushq

Ellyn Briggs
Ellyn Briggs @EllynBriggs
12 Apr 25

Told my landlord I saw something scurry under my oven His solution was to come up and leave an eviction notice addressed to "Nasty Mouse" All-time move https://t.co/Ta7odKDpp3