Articles
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5 days ago |
trellis.net | Elsa Wenzel
After nearly a decade of spurring Lululemon’s embrace of innovative materials and secondhand sales, Esther Speck is stepping away. Speck, who joined the Vancouver athleisure wear giant in 2015 as vice president of global sustainability, spent the past two years as its senior vice president of global sustainable business and impact.
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1 week ago |
trellis.net | Elsa Wenzel
By 2040, Target wants to reach net zero climate emissions and design 50 branded product collections “for a circular future.” More immediately, the Minneapolis-based retailer intends to craft its Universal Thread clothing for circularity this year. Target’s move in that direction included embedding digital product passports (DPPs) into millions of units of Universal Thread apparel at the end of 2024. Target’s DPP approach involves a QR code printed on a tag near the garment’s brand label.
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1 week ago |
trellis.net | Elsa Wenzel
Tersus enables major fashion brands to scale their resale and repair programs through innovative, low-impact cleaning and logistics services. Its liquid CO2 cleaning technology reduces waste and preserves product quality, keeping apparel in circulation longer. Investing in circular infrastructure helps brands find new revenue streams while meeting consumer demand and satisfying emerging regulations.
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1 week ago |
trellis.net | Elsa Wenzel
Many brands excel at curtain-raising ads but fail to sustain emotional connections through a product’s lifecycle. Using storytelling frameworks like the three-act structure can transform how companies engage consumers beyond the point of sale. Ads for Apple’s Genius Bar and messaging for Patagonia’s Worn Wear show how to leverage narratives that celebrate reuse, repair and meaningful endings.
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2 weeks ago |
trellis.net | Elsa Wenzel
Years of persistence and experimentation led to a biodegradable coffee pod that improves brewing performance. Keurig Dr Pepper backed the innovation once it proved both sustainable and appealing to consumers. Collaborating with customers and potential competitors were key for development. Neha Mallik had plastic coffee pods in her crosshairs when she joined Keurig Dr Pepper nearly nine years ago.
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A Sanborn map of Evanston, c. 1899, showing the current north and west sides mostly pale and undeveloped. These were done every 20 years for fire insurance purposes. https://t.co/CBnOOCxBOR
An Evanston map upcycled from keyboard keys, dominoes and more, at the Evanston History Center basement archives. Turns out our neighbor made this. He had to hack off the protruding back nub of each keyboard key to make this. https://t.co/JKWkkYAPYL
The basement archives of the Evanston History Center. Some of the basement has marble flooring. https://t.co/6poL43OJIT