Elvis Kachi

1 day ago | beautymatter.com | Elvis Kachi

Scaling a beauty retail business is often framed as the next logical step for ambitious brands. However, due to an increasingly saturated and complex global market, growth is no longer premised on just a matter of opening more stores or striking new partnerships. It requires operational precision, strategic foresight, and a deep understanding of brand integrity.

3 days ago | beautymatter.com | Elvis Kachi

When e.l.f. Beauty announced its acquisition of rhode, Hailey Bieber’s minimalist skincare brand, for a headline-grabbing $1 billion, the global beauty landscape was awash with admiration, envy, and misconceptions. Many assumed that the full billion-dollar figure would line Bieber’s pockets overnight. However, in the very high-stakes world of M&A, especially in beauty, deals are rarely so simple.

1 week ago | beautymatter.com | Elvis Kachi

The influence of social media on today’s beauty landscape stands on phenomenal grounds and is in part due to the sway and mastery certain creators have over consumers. However, these platforms, once heralded as a democratic avenue for anyone to be seen and heard, have become an increasingly toxic and exclusionary space, mostly for Black beauty creators, forcing them to look for ways to create their own safe spaces.

2 weeks ago | beautymatter.com | Elvis Kachi

As much as ingredient lists, celebrity endorsements, or even scientific innovation prompt consumers to make a purchase, colors have increasingly become a silent and salient marker in the billion-dollar global beauty industry. From pastel serums and frosted glass jars to sunset-toned eyeshadow palettes and punchy monochrome packaging, the calculated use of color has evolved into a quiet but powerful language in beauty branding.

2 weeks ago | beautymatter.com | Elvis Kachi

Globally, beauty has been consciously, subconsciously, or unconsciously perceived as a feminine-coded domain, and the industry across Africa is no different. However, in recent times, Africa’s beauty industry has been experiencing a quiet but seismic shift, led in part by men. A new generation of male founders is not only disrupting norms, they’re also building brands that are reframing Africa’s contribution to global beauty.