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2 weeks ago | 
housingwire.com | Emile L'Eplattenier |Gina Baker
Struggling to find a lucrative listings niche in 2025? You’re not alone. Listings (of any kind) seem even more out of reach for newer agents this year. Inventory is rising, sure, but sales are still sluggish. Then there’s the economy. We went from facing mild headwinds for the real estate market to a category five crossfire hurricane, seemingly overnight.
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2 weeks ago | 
housingwire.com | Emile L'Eplattenier |Gina Baker
Are you nervous about your real estate business surviving 2025? Glennda Baker isn’t. She showed up to our Zoom interview decked out in full celebrity Realtor drip: Gucci jacket, Van Cleef earrings and a diamond-studded Rolex that sparkled every time she gestured with her left hand, which she did a lot. She runs a highly successful team, has close to a million followers on TikTok and keynotes major real estate conferences. I could go on.
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1 month ago | 
housingwire.com | Emile L'Eplattenier |Gina Baker
Some people seem like they were born lucky. On paper, at least, Tyler Whitman does too. He was picked to star in Bravo’s Million Dollar Listing, got in on the ground floor of brokerage startup Triplemint and had the boyish good looks necessary to become the media darling he is today. But Tyler Whitman wasn’t born lucky. Not even close. When he first landed in New York City from Alabama, he could only find work as a waiter and handing out flyers in Times Square.
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1 month ago | 
housingwire.com | Emile L'Eplattenier |Gina Baker
I wasn’t expecting much when Douglas Elliman invited me to their Manhattan office to pitch their new AI-powered property search feature on their website. I knew they would offer me expensive coffee, pastries with names I can’t pronounce and a cookie-cutter spiel on why typing into a ChatGPT-style AI search box is somehow “the future of home search.” I was wrong. Dead wrong.
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1 month ago | 
housingwire.com | Emile L'Eplattenier |Gina Baker
Agents: Do you love your job? If you don’t or hesitate to answer the question, you might want to consider a new career. Real estate might not be for you — sorry. Sure, you might make it a few years. You might even make some decent money. But to build a lasting real estate career, you need to love it. After nearly 40 years on the job, Joan C. Billick still loves real estate. I can prove it to you: I had a 20-minute call scheduled with Billick this afternoon.
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1 month ago | 
housingwire.com | Megan DeMatteo |Emile L'Eplattenier
These leading real estate marketing companies can help you enhance your branding & expertly market you & your listings to earn more in 2025.
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1 month ago | 
housingwire.com | Emile L'Eplattenier |Gina Baker
Is virtual staging finally ready for its close-up? We think it is. The days of AI-staged photos that look more like Salvador Dali paintings than comfy living rooms or HGTV-ready kitchens are long gone. The images today’s virtual staging companies can create using AI are shockingly realistic and, dare we say it, stylish. AI can create virtually staged images to match any trendy interior design style you can dream up for a small fraction of the price of traditional virtual staging.
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1 month ago | 
housingwire.com | Gina Baker |Emile L'Eplattenier
I know what you’re thinking, and to be truthful, I thought so too. Door knocking? You want me to knock on people’s doors, disrupt their day and then pitch my services to them? If the anxiety is building in your chest just thinking about it, that’s a normal reaction. But as soon as you get over that anxiety, the sooner you’ll realize how door knocking in real estate is a tried-and-true lead generation technique that will build your business.
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1 month ago | 
housingwire.com | Emile L'Eplattenier |Gina Baker
Generating a new lead can feel like magic. That little dopamine kick you get just from talking to someone who might hire you is part of what makes this job so fulfilling. It’s thrilling and addictive. But what if you could get that same rush without having to white-knuckle it through a cold call or shell out a thousand bucks a month to Zillow? Laura Griffin did just that — by accident. She moved to a new city and decided to start a Facebook Group for moms to make new friends.
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2 months ago | 
housingwire.com | Gina Baker |Emile L'Eplattenier
There is an endless supply of real estate statistics out there, but what the heck do you do with all of them? Well, the old saying “knowledge is power” rings very true here. Stats are the fuel to the fire of the real estate market and will make you exude confidence in conversations with potential clients–making them feel confident in hiring you to represent them. Think about it: Would you get surgery from a surgeon who can’t explain the procedure? I think not.
