Articles

  • 5 days ago | emiliapetrarca.substack.com | Emilia Petrarca

    Almost two years ago, when I sent out my first newsletter (which was way too long and all over the place), I wrote about my fascination with people wearing Plasticana gardening clogs around New York City in the summertime. Aren’t your feet steaming hot?? I accused the hemp jellies of being both impractical and “booger-colored,” and the brand’s founder, André Ravachol, took notice. He wrote me an open letter on his website, which nearly gave me a heart attack when I saw it.

  • 1 week ago | emiliapetrarca.substack.com | Emilia Petrarca

    Ciao! I’m back from Italy with lots of Easter chocolate and a nice little head cold. Instead of taking the day off to binge-watch The Pitt, I want to tell you about three cool spaces I visited in New York before I left… I went to high school in Bay Ridge, Brooklyn, and every day, I’d take the bus back and forth from Manhattan along the BQE. We’d drive right over the Brooklyn Army Terminal, yet I had no idea this huge warehouse existed until recently.

  • 1 week ago | emiliapetrarca.substack.com | Emilia Petrarca

    When I decided to travel to Milan for Salone del Mobile, the city’s annual design fair, again this year, there was one person I wanted to talk to: Asad Syrkett. Asad is the former editor-in-chief of ElleDecor.

  • 1 week ago | wmagazine.com | Emilia Petrarca

    Courtesy of Louis VuittonLast year, fashion’s presence at Salone del Mobile, Milan’s annual design fair, seemed to reach a fever pitch. Nearly every luxury brand you could think of, from MCM to Miu Miu, hosted some sort of activation or event, prompting many to wonder if Salone was the new Fashion Week. This year, instead of sleeping Thom Browne models, The Row quietly introduced bed sheets and blankets.

  • 2 weeks ago | emiliapetrarca.substack.com | Emilia Petrarca

    Earlier this year, GlossyauthorMarisa Meltzer suggested we spend an afternoon shopping at Zitomer, and my response was an immediate “Yes.” I’d heard and read so much about the Upper East Side pharmacy-slash-department-store over the years, but, believe it or not, I’d never been. Gasp!I grew up in New York, but I’m a Downtown girl, and Zitomer is the ultimate Uptown destination. “I hope my soul goes to Zitomer when I die,” Marisa recently wrote in her beauty newsletter, Soft Power.

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