Emilie Lutostanski

Austin

Director, Audience Strategy and Local News Resource Center at Local Media Association

Now: Coaching & Consulting. Prev: Local News Resource Center. Director of Audience Strategy. Digital Product Manager. Editor. Journalist. Local for life.

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Articles

Best Schools Guide Marketing from Metro and Chicago Parent

1 month ago | thezoeteam.com | Emilie Lutostanski

Parents are researching schools months — sometimes years — before they’re ready to apply. In fact, more than 60% of U.S. parents of school-aged children considered switching their child’s school in the past year, according to a 2025 School Choice Awareness report. That’s why Metro Parent and Chicago Parent — sister companies of Zoe Marketing & Communications — created the Best Schools Guide.
Using Ad Collections to Drive Facebook Engagement

Feb 24, 2025 | thezoeteam.com | Emilie Lutostanski

For sponsored content to be effective, it has to reach the right audience at the right time. This paid content provides useful information instead of a direct sales pitch — showcasing the client as a trusted expert while offering value to the audience. Metro Parent — Zoe Marketing & Communications’ Detroit-based sister company — recognized that a single social ad campaign to promote a sponsored content story wasn’t the most effective way for clients to reach their intended audience.
Millennium Park Events For Free Family Summer Fun

May 31, 2024 | chicagoparent.com | Emilie Lutostanski

Summer in downtown Chicago is shaping up to be an unforgettable experience for families, with Millennium Park celebrating its 20th anniversary in grand style. The Department of Cultural Affairs and Special Events (DCASE) has big plans to mark this milestone with a flurry of free concerts, films, activities and events, including a special four-day anniversary celebration from July 18-21.