Emily Coates

Mar 28, 2024 | learn.g2.com | Sagar Joshi |Krystal Tolani |Emily Coates |Grace Pinegar

Micro businesses are a subset of the small business world. They’re made up of one person or a few people who have different roles at a time. They run operations on a small scale and focus on building robust relationships with their limited customer base. Young or new professionals often start micro enterprises as they emerge into the business world. If you’re one of them, consider creating a guide for yourself with business plan software to secure funds from investors and set a roadmap.

Aug 28, 2023 | h30434.www3.hp.com | Emily Coates

May 3, 2023 | learn.g2.com | Jennifer Kim |Haley Fraser |Emily Coates |Jen Nussinow Tasker

In marketing, awareness is not the goal; advocacy is. Gone are the days when putting ads in newspapers and magazines was enough. The impact of social media and word-of-mouth marketing on the product choices of modern consumers is stronger than ever. As a result, more and more brands are turning to influencer marketing for product endorsements and brand mentions. What is influencer marketing?

Feb 21, 2023 | learn.g2.com | Mara Calvello |Chelsea Glosser |Harpreet Munjal |Emily Coates

Gone are the days when social media was a new concept. Nowadays, browsing social media sites is often the first thing we do when we pick up our smartphones in the morning. While social media has its downsides, brands can use the concept of connecting with their audiences in ways they never thought possible. Usually, this concept is through social media marketing (SMM). What is social media marketing?