Emily Heaslip

Berlin, Germany

Copy Writer at Freelance

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Articles

A Guide to Unemployment Benefits for Business Owner

1 week ago | uschamber.com | Emily Heaslip

If your business is forced to close due to a natural disaster or economic downturn, you may suddenly find yourself looking for help. Regular employees are eligible for unemployment benefits from the government. For business owners, however, eligibility can be slightly complicated. Here’s how to determine which unemployment benefits you can collect and how to go about claiming them.
How Brand Community Can Improve Business Operations

3 weeks ago | uschamber.com | Emily Heaslip

Brand communities — groups of people who come together to share their emotional connection to your brand — are incredibly valuable to small businesses. Brand communities can deliver customer loyalty, decrease marketing costs, and increase brand value. With the right approach, a brand community can help different areas of your business perform more effectively. Here's how to integrate insights from your community across your business operations and reap the benefits of a dedicated following.
Gamification Strategies to Boost Community Engagement

3 weeks ago | uschamber.com | Emily Heaslip

Sometimes, brand communities coalesce naturally as fans of your product or service meet at events, find each other online, or chat in the comments of your social media profiles. Otherwise, it can take a little encouragement to form and grow a community of loyal customers. Gamification offers an effective way to cultivate connections between your business's fans and create an environment conducive to community growth.
Best Practices for Moderating Online Communities

3 weeks ago | uschamber.com | Emily Heaslip

Online communities can be rich sources of information for small business owners. Companies like Harley Davidson, Sephora, and Lego have cultivated vibrant communities of loyal fans that provide product feedback, marketing inspiration, and invaluable customer insights. However, communities must be moderated to succeed. As any online user knows, discussion boards and forums can easily be derailed by trolls or even well-intentioned community members who disagree.
How to Set and Enforce Online Community Guidelines

3 weeks ago | uschamber.com | Emily Heaslip

Many small businesses use their social media pages, Substack, or a dedicated landing page to host discussion boards and conversations with their brand communities. These platforms are great places to engage with customers, gather insights and feedback, and ask for user-generated content that can help build your brand. However, any online discussion platform can be hijacked by trolls or derailed by members with conflicting viewpoints.
How to Choose a Pay Schedule for Your Business

4 weeks ago | uschamber.com | Emily Heaslip

A payroll schedule is a timetable by which you agree to pay your employees. It could be every week or every month, or it could refer to a specific date like the first of every month. Setting up a pay schedule helps small businesses manage their cash flow and employees manage their personal budgets. Different pay schedules have pros and cons, so here’s how to find the right cadence for your business. How do payroll schedules work? Pay schedules are set up by pay period and pay date.
Attendance Policies: A Guide for Business Owners

4 weeks ago | uschamber.com | Emily Heaslip

An employee attendance policy sets clear expectations around punctuality, work hours, time off, and attendance tracking. This policy helps managers ensure consistency, fairness, and accountability in managing attendance. It can also help reduce absenteeism while meeting labor laws and regulations tied to employee rights. In this guide, we'll break down why an attendance policy is valuable to your business and how to create one that works for your team.
A Guide to Payroll Audits

1 month ago | uschamber.com | Emily Heaslip

A recent survey from EY found that payroll errors are plaguing American businesses of all sizes. Their survey found that each payroll error costs companies, on average, $291 to remedy—and that at least 20% of businesses are making payroll mistakes. Payroll errors are hard to spot and can impact your bottom line, your employee satisfaction, and employee retention. The worst payroll errors can even lead to fines from the Department of Labor and state authorities.
How To Start a Successful Local Business

1 month ago | uschamber.com | Emily Heaslip

When it comes down to it, every business is a local business: from the national chain restaurant employing high school students to the family-owned pet store on Main Street. "Local" businesses capture an ethos of care and support for their communities. For entrepreneurs who want to start a local business, it's important to find a need that your venture can fill, understand the market, and create a unique proposition that resonates with your neighbors.
Best Practices for Creating a Prototype

1 month ago | uschamber.com | Emily Heaslip

A prototype is a functional, not final, version of a product or service that businesses can use for testing, to solicit feedback, and to introduce to investors before officially launching to a wider market. Prototypes are used to determine whether a design will work and to make any necessary adjustments before spending your valuable budget on mass production. Prototypes can take many forms.