Emily Heaslip

Berlin, Germany

Copy Writer at Freelance

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Articles

The Basics of Small Business Investment Deals

1 week ago | uschamber.com | Emily Heaslip

The structure of your investment deal depends on a few different factors. First, there are three types of investor funding: debt, equity, and convertible debt. Then, within those broad categories, the deal's structure depends on your business’s viability. The stage, size, and industry of your business, as well as how much you are seeking to raise and the time frame, will all factor into the deal structure. Here are some basic tips for understanding investment deals and their structures.
What is EBITDA? A Guide for Small Businesses

1 month ago | uschamber.com | Emily Heaslip

EBITDA is an acronym that stands for “earnings before interest, taxes, depreciation, and amortization.” It’s a business metric used to assess a company’s financial health and ability to generate cash. In this guide, we’ll break down the components of EBITDA, how to calculate it, and when this key metric can come in handy for your small business. What is EBITDA? EBITDA is often used as a way to gain insight into a company’s cash flow.
How to Craft a Vision Statement for Your Business

1 month ago | uschamber.com | Emily Heaslip

A vision statement is a concise, forward-looking statement that articulates an organization's long-term goals and aspirations. It guides decision-making and strategic planning, providing a clear picture of what the organization hopes to achieve. Vision statements are typically found in business plans. They differ from mission statements, yet serve similar purposes: coordinating efforts across the organization toward a similar outcome.
How to Start A Business | A Checklist

1 month ago | uschamber.com | Emily Heaslip

Starting a new business can be daunting. Breaking it down into smaller steps can make the process feel more manageable and help you build momentum until your first sale. If you have a great idea, but you’re not sure how to get it off the ground, start with this checklist. How to start a businessThe process of starting a business does vary based on your industry and your resources. Things like permitting, hiring, and getting the right insurance change from venture to venture.
How to Create an Employee Training Program

1 month ago | uschamber.com | Emily Heaslip

LinkedIn’s 2025 Workforce Learning Report found that so-called “career development champions” outperform organizations that don’t invest in employee learning and development on a range of positive indicators. Companies that commit to workforce development say it contributes to profitability, employee retention, recruitment, and AI adoption. For small merchants, employee training can be a win-win for your team and for your business.
How & When to Conduct Employee Reviews: A Guide

1 month ago | uschamber.com | Emily Heaslip

Many merchants know the importance of delivering feedback but are less certain how to structure employee reviews to keep employees from leaving. How often should you host an employee review meeting? Who should be in the room for an employee review? What are the best ways to track employee performance? This guide will cover everything you need to know to keep your best workers engaged and productive. Why do good employees leave? There are myriad reasons why employees leave a job.
How to Find Your Small Business Credit Score

2 months ago | uschamber.com | Emily Heaslip

If you've ever applied for a credit card, taken out a loan or mortgage, or agreed to a background check, you may be familiar with your personal credit score. Lenders use personal credit scores to determine your "creditworthiness" — how likely it is that you will repay the loan on time and in full. Businesses have credit scores too. A strong business credit score can give you access to lower interest rates, lower health insurance costs, and better vendor payment terms.
A Guide to Unemployment Benefits for Business Owner

2 months ago | uschamber.com | Emily Heaslip

If your business is forced to close due to a natural disaster or economic downturn, you may suddenly find yourself looking for help. Regular employees are eligible for unemployment benefits from the government. For business owners, however, eligibility can be slightly complicated. Here’s how to determine which unemployment benefits you can collect and how to go about claiming them.
How Brand Community Can Improve Business Operations

2 months ago | uschamber.com | Emily Heaslip

Brand communities — groups of people who come together to share their emotional connection to your brand — are incredibly valuable to small businesses. Brand communities can deliver customer loyalty, decrease marketing costs, and increase brand value. With the right approach, a brand community can help different areas of your business perform more effectively. Here's how to integrate insights from your community across your business operations and reap the benefits of a dedicated following.
Gamification Strategies to Boost Community Engagement

2 months ago | uschamber.com | Emily Heaslip

Sometimes, brand communities coalesce naturally as fans of your product or service meet at events, find each other online, or chat in the comments of your social media profiles. Otherwise, it can take a little encouragement to form and grow a community of loyal customers. Gamification offers an effective way to cultivate connections between your business's fans and create an environment conducive to community growth.