Articles

  • 3 weeks ago | glossy.co | Emily Jensen

    When Sol de Janeiro first arrived at Sephora in 2016, body care was far from a hot category in beauty. Color cosmetics like YouTube-viral eyeshadow palettes still reigned supreme, and body lotions were dominated by the drugstore aisle. But eight years and a viral wolf spider conspiracy theory later, Sol de Janeiro became the top-selling brand at Sephora, dethroning Selena Gomez’s Rare Beauty.

  • 3 weeks ago | glossy.co | Emily Jensen

    When Kamanasish Kundu joined Kendra Scott as head of digital and e-commerce in 2023, the jewelry brand was in a multi-year decline. The key to change its fortunes, Kundu shared at Glossy’s E-Commerce Summit in Miami on Monday, was to play offense rather than defense. “There were a lot of gaps we had, like we didn’t know the entire customer funnel, we didn’t know the friction points.

  • 3 weeks ago | glossy.co | Emily Jensen

    Brides are not the only ones having a “say yes to the dress” moment this wedding season. On TikTok, users are popping the question to their followers: “What do I wear to attend this wedding?”Dietician Blair Cooley settled on a House of CB dress for a wedding when 8,000 commenters told her all her previous options were wrong. Mega influencer Remi Bader showcased an on-trend “butter yellow” wedding guest dress haul to her 2.2 million TikTok followers.

  • 3 weeks ago | glossy.co | Emily Jensen

    When MAC launched its first Viva Glam lipstick and campaign with RuPaul in 1994, a beauty brand taking a stand for a social cause like HIV/AIDS was still a radical proposition. Since then, MAC’s Viva Glam line has raised more than half a billion dollars for charities whose causes include supporting people living with HIV/AIDS, and backing LGBTQ+ rights has become a more mainstream stance for many companies.

  • 1 month ago | glossy.co | Emily Jensen

    E.l.f. Beauty has acquired Hailey Bieber’s Rhode in a $1 billion deal. Since its founding in 2022, Rhode has emerged as a leader in the crowded celebrity beauty landscape with on-trend milky serums and viral lip glosses and phone cases. E.l.f. Beauty owns the affordable beauty brand E.l.f., as well as Alicia Keys’s Keys Soulcare brand and Susan Yara’s Naturium, acquired in 2023. It announced the acquisition ahead of its fourth quarter 2025 earnings call.

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Emily Jensen
Emily Jensen @ebjens
19 Apr 24

Do you think Gen Z would have more sex if their perfume ads told them to? Over on my substack today I'm pondering the decline of sex-sells perfume marketing https://t.co/oIqZVLGFIV https://t.co/g3rX6TOHgL

Emily Jensen
Emily Jensen @ebjens
11 Apr 24

Writing about something a little different today. For @BusinessInsider, I wrote about why millennials are renovating their rentals amid a challenging housing market. https://t.co/6PGLJejRLz

Emily Jensen
Emily Jensen @ebjens
4 Apr 24

RT @dirtyverse: "Like those planned cities, perfumes are also distillations of the time in which they were made." Can cities and perfumes…