Emily Jensen
Senior Beauty Reporter at Glossy
freelance writer/editor. email: [email protected]
Articles
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3 days ago |
glossy.co | Emily Jensen
Marc-Antoine Barrois would like those who smell his fragrance to see the light. “My vision of it is that I see this light in the dark,” he said of Aldebaran, his newest perfume which he launched with an art installation at Milan Design Week. “It’s so luminous, it burns your eyes.”Launched in April, Aldebaran is Barrois’s seventh perfume since he first expanded into fragrance in 2016. Like all of his perfumes, it is made in collaboration with Givaudan perfumer Quentin Bisch.
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6 days ago |
glossy.co | Emily Jensen
A decade into its lifetime, Boy Smells is entering a new era. On Friday, the Los Angeles-based fragrance brand launched a rebrand, calling its new look “Boy Smells 2.0.” Out are Boy Smells’ original perfume bottles of oversized black caps and pink and black labels, and in are bicolored vials in more conventional proportions.
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1 week ago |
glossy.co | Emily Jensen
Some Dame products, including its signature vibrators, are made in China. Fine felt she had to do something to address the steep rise in costs to her supply chain. On April 9, the same day President Trump raised tariffs on Chinese goods to 145%, Dame added a $5 “Trump tariff surcharge” to customers’ shopping carts, including a graphic of Trump’s signature, fluffy blonde hair on the checkout page. “It was way less about trying to cover the cost.
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1 week ago |
glossy.co | Emily Jensen
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2 weeks ago |
glossy.co | Emily Jensen
“We launched a lot of big successes in the industry. We launched Black Opium, which definitely changed our destiny. And then, of course, [there was] Y, which changed the masculine destiny, and then Libre and then Myslf. We had a very complete portfolio of prestige,” said Alicia Restino, international marketing director for YSL Beauty fragrances. “It seemed right to tackle this segment that is booming, driving the growth on a pure business side, and also driving the expertise and the artistry.
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Do you think Gen Z would have more sex if their perfume ads told them to? Over on my substack today I'm pondering the decline of sex-sells perfume marketing https://t.co/oIqZVLGFIV https://t.co/g3rX6TOHgL
Writing about something a little different today. For @BusinessInsider, I wrote about why millennials are renovating their rentals amid a challenging housing market. https://t.co/6PGLJejRLz
RT @dirtyverse: "Like those planned cities, perfumes are also distillations of the time in which they were made." Can cities and perfumes…
