Articles

  • 1 month ago | retailmenot.com | Emily L. Foley

    The next generation of makeup lovers is savvy, demanding, and holds beauty products to a high standard. They expect more than just great color—they want formulas that do double duty. As a result, brands are stepping up, infusing their makeup with skincare ingredients to meet these high expectations. And it’s not just Gen Z catching on—no matter your age, it’s becoming clear why makeup should offer more than just pigment, fueling the demand for skincare-infused products even further.

  • 1 month ago | retailmenot.com | Emily L. Foley

    In the beauty world, there are a select number of products that have reached ‘icon’ status, and tarte’s Shape Tape Concealer is one of them. The concealer is known for its full coverage, brightening ability, and the fact that it stays looking ‘fresh’ on your skin (aka it doesn’t get cakey or settle into creases with time). It’s actually so popular that, according to the brand, one is sold every four seconds.

  • 1 month ago | simplybuckhead.com | Emily L. Foley

    A burgeoning beauty category is up for the challenge!Athletes have specialized diets and wellness routines, but 2024 was the year the beauty industry realized they also need specialized skincare products. Fueled by the Paris Olympics and the buzz surrounding athletes, active skincare has suddenly bloomed into a full-fledged beauty category that continues to grow. But is this necessary? Can’t athletes, both pro and amateur, use the same products as everyone else?

  • 1 month ago | retailmenot.com | Emily L. Foley

    Ad content in partnership with CVS.

  • 1 month ago | retailmenot.com | Emily L. Foley

    It’s playful, it’s whimsical and its return to the fashion scene is proof that we all want things to be a little lighter and less serious these days. We’re talking about the charm trend, of course! Charms had a major resurgence last year and their status as ‘most in-demand accessory of the season’ has transcended to a full ‘‘must-have jewelry trend’. Of course, it’s no surprise considering that charms so easily fit into many of culture’s current ‘musts’: Nostalgic vibes? Check.

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Emily L. Foley
Emily L. Foley @EmilyLFoley
16 Jun 22

RT @DaytimeChicago: Don't ditch your beauty routine just because you're traveling. Check out the finds Beauty Expert Emily Foley showed us…

Emily L. Foley
Emily L. Foley @EmilyLFoley
5 Mar 22

RT @thespicewell: We're so glad to have been blogged about on RetailMeNot! Thank you to @EmilyLFoley for featuring us in "10 Women-Owned In…

Emily L. Foley
Emily L. Foley @EmilyLFoley
24 Sep 21

RT @girlsnitelive: If you missed @EmilyLFoley's outstanding workshop about how to pitch your business, check out our blog below and give Em…