Emily Moon

New York

Writer at Freelance

Content Marketing Writer at Yelp

Articles

LGBTQ-Owned Business Resource Hub: opportunities, tools, and stories of strength

2 weeks ago | blog.yelp.com | Emily Moon

Left to right: photo from Rally, photo from Koffeteria, and photo of Tattooed Mom by Mike ChochJune is Pride Month, a time for celebration and a reminder of the LGBTQ community’s continued fight for justice and equality. To support LGBTQ-owned businesses during Pride and year-round, this resource hub features valuable business information, inspirational stories, tools for inclusion in the workplace, and much more. Business owners can add the “LGBTQ-owned” attribute to display on their Yelp Page.
How a pastry shop made a viral trend its own

3 weeks ago | blog.yelp.com | Emily Moon

A single trending item can create a ripple effect online, drawing new customers in and serving as a gateway to your staple items. For Alexander’s Patisserie, that product was the flat croissant, a trend that originated in South Korea and made its way to pastry chef Shuyao Cao’s social media feed. Intrigued, Shuyao (better known as Chef Shu) created her own version of the pastry: a flattened croissant coated in butter and sugar, fried, and dipped in rich French chocolate.
A marketing roadmap to turn top customers into brand influencers

1 month ago | blog.yelp.com | Emily Moon

Left to right: Photos of Dialogue NYC’s campaigns for Daily Harvest and Clé de Peau Beauté with Aimee Song (photos from Samantha Hillman and Dialogue NYC)Working with influencers gives you access to authenticity that can’t be scripted—whether it’s a testimonial from a mom who used your baby food throughout her kids’ childhoods, a first-time homeowner who clinched the deal with help from your real estate firm, or a driver grateful for a lifetime of car repair service.
From single location to national franchise: lessons in scalability, sustainability, and customer satisfaction from Junkluggers

1 month ago | blog.yelp.com | Emily Moon

Junkluggers, an eco-friendly junk removal franchise, is a leader in scalability. Beginning as a local Connecticut operation in 2004, founder Josh Cohen started hauling junk in a dump truck known as “Old Rusty.” Hiring his first driver allowed Josh to focus on building the business through community involvement and networking, and eventually support franchises in 26 states.
3 management tips from a renowned restaurant duo

1 month ago | blog.yelp.com | Emily Moon

Photo of tapas and cocktails from Sur Lie by Dawson Renaud Film and PhotoSometimes a solopreneur runs the entire show, but many small businesses are the product of multiple visions, contributions, and leadership styles. That’s the case for tapas restaurant Sur Lie in Portland, Maine, helmed by James Beard-nominated restaurateur Krista Cole and Chef Mimi Weissenborn.
What does a Yelp user look for when choosing a service provider on Yelp?

1 month ago | blog.yelp.com | Emily Moon

If you’re a service provider on Yelp, how you show up on the platform—including how you respond to requests—sets you apart from the competition. Your response time, level of detail in your responses, and overall customer service practices can be the deciding factor for a consumer looking for a helping hand.
Tips for responding to reviews on Yelp

Feb 28, 2025 | blog.yelp.com | Emily Moon

Photo by Brooke CagleRespond to every customer reviewSelect your review response method intentionallyRespond in a timely manner Keep your cool when respondingAccording to BrightLocal, 89% of consumers say they’re more likely to use a business if they see the owner responds to all reviews, both positive and critical. It’s no longer just about what consumers say about your business—it’s also about what you say back. Responding to reviews shows people you care about your customers.
How the #1 restaurant from Yelp’s Top 100 became a word-of-mouth sensation

Feb 12, 2025 | blog.yelp.com | Emily Moon

Photos of Holbox’s Ceviche de Lenguado (with local halibut) and Chef Gilberto Centina by Liam BrownThe #1 restaurant on this year’s Top 100 Places to Eat list is a true word-of-mouth success story. Holbox, a Mexican seafood spot in Los Angeles, opened quietly and without fanfare in 2017, only to bubble up on Yelp, rise to the top of the food world, and earn a Michelin star.
4 strategies for local businesses navigating economic uncertainty

Feb 4, 2025 | blog.yelp.com | Emily Moon

Photo of brunch from Millers All DayEvery small business in the United States has a story of survival—especially those that endured through the pandemic. Millers All Day, a brunch restaurant in Charleston, South Carolina, lost more than 70% of its staff in 2020, only to rebuild its workplace from scratch and come back stronger. “The pandemic was a life change for a lot of people,” Millers All Day co-owner Nate Thurston said.
5 ways to use your small business platform for good

Jan 9, 2025 | blog.yelp.com | Emily Moon

Photos of Immigrant Food’s interior and gumbo from Yelp users Alain Serge Y. and Meghan L. Founded in 2019, Immigrant Food has four locations in the Washington, D.C., area, including one right across from the White House. It’s an apt setting for a business dedicated to celebrating the contributions of immigrants, who are an essential part of the United States’ story.