Emma Chiu

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Articles

Cannes Lions 2025: Key Trends

4 days ago | vml.com | Emma Chiu |Marie Stafford |Mustafa Suleyman |Sofia Hernandez |Sofía Hernández

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage The 72nd Cannes Lions Festival wrapped on a high note, with WPP named Creative Company of the Year. With more than 150 hours of content and 500 speakers, the VML Intelligence team was on the ground, distilling the best talks, activations and standout work into a concise round-up of the key trends.

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