Emma Herrod's profile photo

Emma Herrod

England, London

Editor of InternetRetailing magazine. Interested in all things @etail

Articles

  • 1 week ago | internetretailing.net | Emma Herrod

    Sainsbury’s is in a strong position to understand its customers, deliver personalised shopping experiences and help them discover new products, according to a new whitepaper. Leveraging AI and search to get ahead in a saturated market, in association with Semrush, looks at the supermarket’s focus on giving customers more of the value, quality food and great service that they go to Sainsbury’s for.

  • 2 weeks ago | aimgroup.com | Emma Herrod

    Netherlands-based Euronics, one of Europe’s largest consumer electronics and home appliance retailers has launched a mobile phone trade-in and resale program. It is working with refurbisher and reseller Recommerce Group to scale the service across th... Remember Me

  • 2 weeks ago | aimgroup.com | Emma Herrod

    Secondhand marketplaces important to circular economy Policymakers need to understand business models and sellers Would new taxes support new approaches to sustainable sales? Here’s a twist: marketplaces calling for more regulation, rather than les...

  • 3 weeks ago | internetretailing.net | Emma Herrod

    Adidas is a leading retailer in the RetailX Global Elite Top1000 ranking, as well as being one of the most misspelt brands in the fashion sector. Its ‘Own the Game’ marketing strategy, as published in 2021, saw the brand setting out to strengthen its credibility as a sports and lifestyle brand. At the time, it expected football, running, training, outdoor and lifestyle to contribute more than 95% of its sales growth as well as increased market share.

  • 1 month ago | aimgroup.com | Emma Herrod

    UK-based fashion brand Oh Polly is adding a c-to-c secondhand section to its ecommerce site enabling customers in its home market to resell clothes they bought previously from the brand. It hopes to engage customers in Oh Polly Pre-Loved by giving se... Remember Me

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Emma Herrod
Emma Herrod @ir_emmaherrod
5 Nov 21

Looking forward to chatting with Renaud Marlière #Asendia about all things retail sustainability during @etail Ecommerce World Review https://t.co/12FwBoWCPN

Emma Herrod
Emma Herrod @ir_emmaherrod
22 Apr 21

Retail news from small steps to major investments #EarthDay2021. 85% of UK consumers have adopted at least one lifestyle change to be more sustainable @Deloitte while Ikea retailer, Ingka Group, is investing an additional €4bn in its transition towards a renewable energy future

Emma Herrod
Emma Herrod @ir_emmaherrod
1 Mar 21

Chatting with @BertvanSon of Mud Jeans, Renaud Marlière #Asendia and David Randall @metapack about the circular economy and delivery during Internet Retailing’s Webinar Week which kicks off today. @etail https://t.co/12FwBoWCPN #greendelivery #sustainability #circulareconomy