Emma Herrod
Editor at Internet Retailing
Editor of InternetRetailing magazine. Interested in all things @etail
Articles
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5 days ago |
internetretailing.net | Emma Herrod
Adidas is a leading retailer in the RetailX Global Elite Top1000 ranking, as well as being one of the most misspelt brands in the fashion sector. Its ‘Own the Game’ marketing strategy, as published in 2021, saw the brand setting out to strengthen its credibility as a sports and lifestyle brand. At the time, it expected football, running, training, outdoor and lifestyle to contribute more than 95% of its sales growth as well as increased market share.
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1 week ago |
aimgroup.com | Emma Herrod
UK-based fashion brand Oh Polly is adding a c-to-c secondhand section to its ecommerce site enabling customers in its home market to resell clothes they bought previously from the brand. It hopes to engage customers in Oh Polly Pre-Loved by giving se... Remember Me
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2 weeks ago |
internetretailing.net | Emma Herrod
“Amazon’s a great entry point for business because it’s very, very easy to set up and list your product,” says Andrew Dowley, chief operating officer and co-founder, sustainable home and personal care brand Wild & Stone. “There are certain things you have to learn but it’s such a big beast that learning by your mistakes is an easier way to do things than getting it perfect.” For example, the company’s expansion into the US resulted in unexpected costs.
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2 weeks ago |
aimgroup.com | Emma Herrod
by | May 19, 2025 | Recommerce, Marketplaces The reach of Sellpy offline is expanding with the launch of a secondhand shop-in-shop concept in the H&M flagship store in Copenhagen, Denmark. The H&M bricks-and-mortar store is the latest to introduce what the Sweden-based fashion brand cal... Remember Me
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Feb 1, 2025 |
cyberera.com.ng | Emma Herrod
By Emma HerrodFrench luxury furniture brand Ligne Roset has introduced digital product passports (DPPs) that combine QR codes and blockchain technology to authenticate its products. Fashion brand Serendipity Clothing has chosen the same solution for its DPPs, but has picked NFC tags as its preferred DPP data carrier.
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Looking forward to chatting with Renaud Marlière #Asendia about all things retail sustainability during @etail Ecommerce World Review https://t.co/12FwBoWCPN
Retail news from small steps to major investments #EarthDay2021. 85% of UK consumers have adopted at least one lifestyle change to be more sustainable @Deloitte while Ikea retailer, Ingka Group, is investing an additional €4bn in its transition towards a renewable energy future
Chatting with @BertvanSon of Mud Jeans, Renaud Marlière #Asendia and David Randall @metapack about the circular economy and delivery during Internet Retailing’s Webinar Week which kicks off today. @etail https://t.co/12FwBoWCPN #greendelivery #sustainability #circulareconomy