Emma Rayder

3 weeks ago | fashionista.com | Emma Rayder

As shoppers face rising prices, trade uncertainty and microtrend fatigue, fashion resale is having a moment. Data from ThredUp estimates that the global secondhand apparel market could reach $367 billion by 2029. ThredUp also found that the U.S. secondhand market grew five times faster than the broader clothing retail market in 2024. Shoppers have cited various reasons for their resale habits, most stemming from unbeatable prices for quality clothing and a desire for one-of-a-kind items.

Mar 27, 2025 | voguebusiness.com | Emma Rayder

Forever 21’s fountain of youth has run dry. The brand’s holding company, F21 OpCo, has filed for bankruptcy for the second time since 2019, citing competition from online fast fashion retailers overseas, such as Shein and Temu. The retailer, whose dishevelled clothing racks and harsh lighting provided the backdrop to many a teenage shopping spree in the 2010s, has struggled to meet the evergrowing demands of today’s trend-driven consumer.

Jan 10, 2025 | teenvogue.com | Emma Rayder

In this op-ed, writer Emma Rayder reflects on unempathetic social media responses to the devastating LA fires in California and what they say about how desensitized we are to tragedy. For the past few days, I’ve been glued to my phone, scrolling X and TikTok and refreshing the news to follow the devastating fires ripping through Los Angeles. I’ve cried with and for friends and strangers who’ve lost everything — their homes, their pets, their wardrobe, their family photo albums, their entire lives.

Nov 2, 2024 | teenvogue.com | Emma Rayder

In 2015, Pitchfork dubbed Barack Obama “the only American president you could reliably trust to DJ a party.” Although our country’s Founding Fathers — whose taste in music (think Mozart and Handel) is rarely reflected in modern-day playlists — would probably struggle to understand the significance of this statement, it’s not hard to trace how we got to a place where millions of Americans care about what music their president listens to.

Oct 30, 2024 | atwoodmagazine.com | Emma Rayder

Fontaines D.C. drummer Tom Coll sat down with Atwood Magazine to discuss the band’s latest album, ‘Romance,’ touring, and falling in love at the end of the world. Stream: ‘Romance’ – Fontaines D.C.Tom Coll, the drummer for Irish rock and roll band Fontaines D.C., might have found the answer – on the big screen, in novels, and within the band’s latest album, Romance.