
Emma Rayder
Freelance Writer at Freelance
Staff Writer at Atwood Magazine
Staff Writer @AtwoodMagazine
Articles
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4 weeks ago |
voguebusiness.com | Emma Rayder
Forever 21’s fountain of youth has run dry. The brand’s holding company, F21 OpCo, has filed for bankruptcy for the second time since 2019, citing competition from online fast fashion retailers overseas, such as Shein and Temu. The retailer, whose dishevelled clothing racks and harsh lighting provided the backdrop to many a teenage shopping spree in the 2010s, has struggled to meet the evergrowing demands of today’s trend-driven consumer.
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Jan 10, 2025 |
teenvogue.com | Emma Rayder
In this op-ed, writer Emma Rayder reflects on unempathetic social media responses to the devastating LA fires in California and what they say about how desensitized we are to tragedy. For the past few days, I’ve been glued to my phone, scrolling X and TikTok and refreshing the news to follow the devastating fires ripping through Los Angeles. I’ve cried with and for friends and strangers who’ve lost everything — their homes, their pets, their wardrobe, their family photo albums, their entire lives.
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Nov 2, 2024 |
teenvogue.com | Emma Rayder
In 2015, Pitchfork dubbed Barack Obama “the only American president you could reliably trust to DJ a party.” Although our country’s Founding Fathers — whose taste in music (think Mozart and Handel) is rarely reflected in modern-day playlists — would probably struggle to understand the significance of this statement, it’s not hard to trace how we got to a place where millions of Americans care about what music their president listens to.
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Oct 30, 2024 |
atwoodmagazine.com | Emma Rayder
Fontaines D.C. drummer Tom Coll sat down with Atwood Magazine to discuss the band’s latest album, ‘Romance,’ touring, and falling in love at the end of the world. Stream: ‘Romance’ – Fontaines D.C.Tom Coll, the drummer for Irish rock and roll band Fontaines D.C., might have found the answer – on the big screen, in novels, and within the band’s latest album, Romance.
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Oct 2, 2024 |
atwoodmagazine.com | Emma Rayder
The Cure make a triumphant return to what they know best – melancholy – with “Alone,” the lead single from their upcoming fourteenth album, ‘Songs of a Lost World.’ follow our Today’s Song(s) playlist Stream: “Alone” – The Cure This is the end of every song that we sing… * * * I was so sure that The Cure – like most bands of a certain age who take decades-long breaks – would fumble their return to vinyl, that I began writing the opening paragraph of this piece the night before the release of...
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Can anything beat ultra fast fashion in an era of algorithmic impulse buys? Read more in my latest piece for Vogue Business:

Forever 21’s bankruptcy and store closures mark the end of the first fast fashion era. What comes next will be defined by digital giants. https://t.co/SKLW09ZD42

🍎 and 🍊… https://t.co/BvJsaZwY0D

American war planning usually takes place in highly secure facilities. But the Trump administration planned its strikes on the Houthis using a group chat—and accidentally included The Atlantic’s editor in chief, @JeffreyGoldberg. https://t.co/jvBzeJwEuy

Lady Gaga is SO back