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Emma Samson

Eindhoven, Europe, United Kingdom

Contributor at Freelance

Articles

  • 1 month ago | sustainablebrands.com | Emma Samson

    Brands often focus on making sustainability easy, practical andaffordable (and brown, for some reason). But what about making it irresistible? Someconsumers need more than facts — they need a little gentle parenting. Take reusablepackagingas an example. Getting customers to adopt and stick withitcan be an uphill battle. Researchfrom the Joint Research Centre shows that financial incentives alone won’tcut it — they work best when combined with subtle behaviouralnudges.

  • Sep 19, 2023 | seariousbusiness.com | Emma Samson

    A $14.5 million USD, a multiyear public-private partnership, was launched today at the UN General Assembly with Host Consortium members International Union for Conservation of Nature (IUCN), the Aspen Institute, The Ocean Foundation, and Searious Business. This programme is generously supported by the United States Department of State, and aims to build strong, multi-stakeholder cooperation partnerships to end plastic pollution globally.

  • Jun 15, 2023 | oecd-forum.org | Emma Samson

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Emma Samson
Emma Samson @EmmaSamson616
1 Jun 25

RT @SeariousBiz: May 2025 Recap - creating impact with circular plastics - Searious Business - https://t.co/85ZTIDyW5b https://t.co/VpPoeLH…

Emma Samson
Emma Samson @EmmaSamson616
1 May 25

RT @SeariousBiz: April 2025 Recap - creating impact with circular plastics - Searious Business - https://t.co/lsuBu5T84c https://t.co/4Iuyc…

Emma Samson
Emma Samson @EmmaSamson616
1 Mar 25

RT @SeariousBiz: February 2025 Recap - creating impact with circular plastics - Searious Business - https://t.co/tqKkrLfHGv https://t.co/AF…