Emmy Hunt

Apr 8, 2024 | law360.com | Emmy Hunt |Mark Kramer |Jordan Mitchell

ADVERTISEMENT Don't want ads? Subscribe or login now. By Emmy Hunt, Mark Kramer and Jordan Mitchell (April 8, 2024, 3:08 PM BST) -- On March 6, the U.K. Supreme Court issued its decision in Lifestyle Equities CV v. Amazon UK Services Ltd.

Feb 20, 2024 | mondaq.com | Mark Kramer |Emmy Hunt |Charlotte Crowhurst |Jesper Sellin

Potter Clarkson specialises in protecting and commercialising creativity and innovations in the fashion industry. Fashion combines art, design, branding, and technology in a way that no other sector can. Given the level of competition and the increasingly fast pace at which the fashion industry moves, fashion brands are often left vulnerable because of cracks in their intellectual property protection.

Jan 17, 2024 | mondaq.com | Emmy Hunt |Autumn Gibson

The issue of a crowded market - that is, prevalence of similar brands in the same commercial field - was referred to in various fashion and footwear decisions in 2023. From gold-soled heels to parallel varsity stripes and horse-and-rider polo motifs, what can brands learn about protecting their marks in seemingly saturated markets? "There is no such thing as a new idea. It is impossible.

Dec 4, 2023 | mondaq.com | Emmy Hunt |Autumn Gibson

Once designated the ultimate go-to shoe for middle-aged dads in the US, the New Balance "dad shoe" is now a global phenomenon which has helped catapult New Balance in to a $5 billion business1. But does New Balance own getup in the dad shoe, and can it protect them against copycats? An ongoing US case against luxury brand Golden Goose challenges this notion. In August, New Balance sued Italian luxury footwear brand Golden Goose Deluxe Brand (GGDB) for trade mark infringement in the US.

Nov 16, 2023 | mondaq.com | Emmy Hunt

Historically, engineering businesses develop as product-led businesses or engineering-led businesses. Their focus is on innovative technology and/or expertise, allowing them to take a product either from concept to market or from engineering problem to solution. Times, however, are changing. Every business needs to think about its name and brand identity, and what that conveys to its customers.