
Articles
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1 week ago |
practicalecommerce.com | Eric Bandholz
Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from the halcyon days a decade ago when affiliate-based creators could generate 5x returns. Influencer marketing circa 2025, according to Josh, is a long-term play. Success depends on quality products, engaged creator audiences, and content that supports multiple channels.
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2 weeks ago |
practicalecommerce.com | Eric Bandholz
This week’s episode of “Ecommerce Conversations” continues my masterclass series on entrepreneurship. Thus far in 2025 I’ve addressed branding and profitability hacks. For this installment, I’ll focus on hiring, specifically for marketing, operations, and product personnel. My entire audio narration is below. The transcript is condensed and edited for clarity. Owners often consider employee count a measure of success — the more, the better. Not me.
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1 month ago |
practicalecommerce.com | Eric Bandholz
This “Ecommerce Conversations” episode continues my masterclass series on entrepreneurship. Last week I addressed tactics to increase ecommerce profits amid a slump for many businesses. This week I focus on branding. Most people think of branding as logos or design elements. But those items are components, not the essence. A brand is synonymous with a company’s mission and purpose. My full audio narration is embedded below. The transcript is edited for clarity and length.
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1 month ago |
practicalecommerce.com | Eric Bandholz
Many ecommerce businesses are struggling. Profit margins are thin; cash is low. As the host of “Ecommerce Conversations,” I typically interview entrepreneurs and executives. But I’ll depart for this episode, sharing lessons from running Beardbrand, my company, for over a decade. What follows are my tips for adding margins to an ecommerce business. My entire audio narrative is embedded below. The transcript is condensed and edited for clarity.
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1 month ago |
practicalecommerce.com | Eric Bandholz
Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro. Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 sq. ft. manufacturing facility. Brandon and I recently spoke.
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