Éric Blais

5 days ago | campaignasia.com | Éric Blais

When BMW shifted from "The Ultimate Driving Machine" to "The Ultimate Driving Experience," it wasn't just a slogan change; it was a strategic pivot. The brand broadened its appeal, emphasising performance as well as comfort, luxury, technology, and lifestyle. At its core, BMW remained a precision-engineered machine. The narrative simply evolved to connect emotionally with a wider audience. Starbucks has followed a similar path.

1 week ago | campaigncanada.ca | Éric Blais

A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes it truly unique: well-crafted coffee. by Éric Blais To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.

1 week ago | thespec.com | Éric Blais

A near-death experience often leaves survivors permanently changed. They emerge more grateful, more focused, and, crucially, more humble. The brush with mortality strips away illusions of control. Survivors stop taking life for granted. They shift their priorities. They understand that survival is not a reward. It’s a reprieve. Politics isn’t so different. Just a few months ago, the Liberal Party of Canada was facing its own near-death experience. Polls showed them collapsing.

2 weeks ago | thespec.com | Éric Blais

I was in Montreal the night Quebec voted “No” in the 1995 referendum. For many who voted “Yes,” it was heartbreak soaked in tears — but ultimately, it was resignation with echoes of René Lévesque’s words in 1980: “until the next time.”The images and the words spoken that night were displays of sadness, not rage. Except for then-Premier Jacques Parizeau’s anger-filled concession speech blaming money and ethnic votes for the razor-thin loss.

2 weeks ago | thespec.com | Éric Blais

As the results come in from Châteauguay–Les Jardins-de-Napierville, keep in mind how, in 2021, it came down to the wire — a razor-thin victory for the Liberals with just 0.02 per cent separating them from the Bloc Québécois. Tonight, Nathalie Provost is trying to hold the seat, but under unusual circumstances. Provost isn’t just another candidate. She’s a survivor of the 1989 Polytechnique massacre, a longtime gun control advocate, and a widely respected voice for violence prevention.