Erica Gunn

3 weeks ago | equifax.com | Erica Gunn

Marketers, let’s face it. Finding ways to drive customer growth is always a challenge. But it’s even more of a challenge when your business and your customers are faced with a changing economy and a volley of hits to budgets and priorities. Marketing resources are tight, and many of us are bracing for near term budget cuts. So, marketers need to extract maximum impact from the resources they have. One route to efficiency is better campaign precision.

1 month ago | equifax.com | Erica Gunn

In Q4 2024, over 300 frequent viewers of the monthly Market Pulse webinar offered by Equifax, provided insights into how their organizations are approaching growth marketing in 2025. The survey offers a fascinating glimpse into how organizations are using data in their marketing strategy and how they anticipate it changing with fluctuations in the market.

Jun 17, 2024 | equifax.com | Erica Gunn

Consumers' financial stability is an always shifting landscape. This is influenced by factors like job changes, inflation, and economic fluctuations. These factors are why credit risk managers need to stay ahead of these changes to manage accounts and mitigate risks. While credit scores offer a foundational understanding, they often do not provide insights into consumers' full financial health. That's why credit risk managers need to find better ways to manage accounts.

May 5, 2024 | equifax.com | Erica Gunn

The pressure is on for lenders. You need to ensure that your acquisition strategies are competitive. But that can be quite the conundrum when you are faced with tight budgets and aggressive ROI expectations. In the first blog in this series, we discussed a number of specific acquisition challenges that lenders are experiencing. Everything from disjointed datasets, to finding new audiences, to slow model builds, to understanding campaign performance. The list is long.