Erika Rasmusson Janes

1 week ago | sheknows.com | Erika Rasmusson Janes

What do you want to be when you grow up? For an increasing number of kids these days, the answer is influencer. According to a recent survey of 12- to 15-year-olds, more than 30 percent aspire to be YouTubers; 21 percent want to be TikTokers. And 42 percent of American teens under age 18 are already earning money through their digital platforms. So what’s the mom of an aspiring content creator to do? How do you navigate the highs and lows of parenting an influencer?

1 month ago | sheknows.com | Erika Rasmusson Janes

Skip to main content Skip to header navigation Will TikTok be banned… again? Or saved… again? Welcome back to the frenzy of will it or won’t it speculation now that President Trump’s executive order-decreed 75-day extension is almost up and the latest deadline for the app’s sale is just a day away.

1 month ago | sheknows.com | Erika Rasmusson Janes

When my oldest son was 10, my husband and I gave in and gave him the phone he’d been asking for. Well, not the phone — my tween got one of our janky old Androids — but a smartphone nonetheless. And then he basically forgot about it for more than a year. He really didn’t start using it until he started walking by himself to the neighborhood park, roughly five blocks from our apartment, to play with friends.

2 months ago | sheknows.com | Erika Rasmusson Janes

I absolutely love makeup and skincare products, but I don’t love wearing a lot of makeup — or at least, looking like I’m wearing a lot of makeup. You will not see me experimenting with cobalt eyeliner, and as much as I’d love to rock a red lip like Taylor Swift, it just doesn’t seem to work for me. Instead, I tend to gravitate toward neutral palettes and my makeup bin is loaded with different versions of the same soft, neutral pinky-brown tinted lip balms.

Feb 14, 2025 | sheknows.com | Erika Rasmusson Janes

Thank you for your interest in the SheKnows Teen Council! The Teen Council is a selective group of engaged Gen Zers, ages 14-20, who get unique access to SHE Media’s editorial and marketing teams as well as opportunities to work with other brands within Penske Media including Beauty Inc, Billboard, TVLine, and more.