Erin Boudreau's profile photo

Erin Boudreau

United Kingdom

Bureau Producer, London at Canadian Broadcasting Corporation (CBC)

CBC London Bureau Producer. Twitter voyeur mostly. My tweets and views are my own.

Featured in: Favicon cbc.ca Favicon thedrum.com

Articles

  • IAB Europe's Marie-Clare Puffett on the Power of Unified Retail Media Measurement Guidelines

    1 month ago | blog.auditedmedia.com | Erin Boudreau

    Retail media is evolving rapidly, with advertisers increasing investment in this growing, diverse channel. As the industry expands, so do the challenges of accurately measuring campaigns across networks and regions. To address these challenges, industry groups have created guidelines to unify measurement practices across on-site, off-site and in-store retail media.

  • Source Analysis Reporting Now Optional for Business and Farm Publishers

    2 months ago | blog.auditedmedia.com | Erin Boudreau

    The AAM Board of Directors approved a rule change to make Source Analysis reporting optional for business and farm publishers, effective with the June 2025 reporting period. By making this reporting optional, publishers can allocate resources more effectively while still having the flexibility to include these tables if they find them valuable for sales efforts. The change applies to D 5.3 and D 105.3 Source Analysis for business publications and E 5.5 and E 105.5 for farm publications.

  • How Fort Worth Report Built Audience Trust Through the Journalism Trust Initiative

    2 months ago | blog.auditedmedia.com | Erin Boudreau

    In an era where trust in media is often called into question, news organizations like the Fort Worth Report distinguish themselves by demonstrating their commitment to transparency and editorial standards. The nonpartisan local news nonprofit became certified by the Journalism Trust Initiative after a third-party audit from AAM.

  • AAM Media Matters: IAB’s Angelina Eng on How Retail Media Measurement Guidelines Drive Consistency

    2 months ago | blog.auditedmedia.com | Erin Boudreau

    In the fast-evolving world of retail media, consistency and transparency are critical for building trust and optimizing media investments. With hundreds of networks available, advertisers and media buyers have called for standardizing measurement to better evaluate campaigns and make more informed investment decisions across networks.

  • What is AAM Media Signal Select?

    Jan 22, 2025 | blog.auditedmedia.com | Erin Boudreau

    We are excited to introduce AAM Media Signal Select (beta), a new tool designed to bring greater trust and transparency to digital media. This innovative solution provides impartial insights into digital inventory, helping media buyers make informed and efficient planning decisions while giving publishers valuable feedback on how their sites align with industry best practices.

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Emails

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Erin Boudreau
Erin Boudreau @ErinCBC
5 Oct 21

RT @CBCJaredThomas: One month after the chaotic withdrawal of American forces, ordinary Afghans are trying to move forward under Taliban ru…

Erin Boudreau
Erin Boudreau @ErinCBC
17 Mar 21

RT @StephJenzer: This 6 year old Canadian kid lives in a squalid detention camp for ISIS affiliated families in NorthEast Syria. Her mom wa…

Erin Boudreau
Erin Boudreau @ErinCBC
14 Mar 21

RT @mevansCBC: The 4-year old daughter of a Canadian woman held in an ISIS detention camp in North Eastern Syria is on her way to Canada wi…