Euan Rellie

Jul 10, 2024 | bdapartners.com | Sarah Chong |Euan Rellie |Karen Cheung |Kumar Mahtani

North Asian countries already comprise the world’s largest markets for beauty and personal care products. China, Korea and Japan together represent 35% of the global market, with above average growth. China skyrocketed to become the industry leader in this region, but has witnessed a troubling market hangover in the last 12 months.