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2 months ago | 
thestandard.co.zw | Farai Chigora |Tabani Moyo |Nqobani Ndlovu |Kenneth Nyangani
Co-branding is a marketing approach in which two or more brands collaborate to develop a product, service, or marketing campaign.
It entails blending each brand’s strengths and features to produce a unique solution that benefits both parties’ reputations and consumer bases.
Co-branding can help raise brand visibility, expand into new areas, and improve product appeal by leveraging the legitimacy and reputation of partner companies.
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2 months ago | 
thestandard.co.zw | Nqobani Ndlovu |Kenneth Nyangani |Gary Gerald Mtombeni |Farai Chigora
As some multinationals head for the exits in Zimbabwe, Finance minister Mthuli Ncubesays the country is not short of locals ready to take over.
The recent departure of businesses such as Unilever and Deloitte shows how multinationals, many of whom are leaving African markets, no longer see Zimbabwe as a viable market.
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2 months ago | 
thestandard.co.zw | Farai Chigora |Tabani Moyo |Nqobani Ndlovu |Kenneth Nyangani
Brand recognition measures how well consumers understand, like, and trust a company’s brand.
It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.
Strong brand awareness is important because it fosters trust, increases market share, and promotes customer loyalty.
It has a significant impact on consumer behaviour and choices, as well as distinguishing a brand from competitors'.
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Jan 12, 2025 | 
thestandard.co.zw | Miriam Mangwaya |Nqobani Ndlovu |Moses Mugugunyeki |Farai Chigora
As the Ramsar Conference of Parties (COP15), which Zimbabwe will host in July 2025, fast approaches, the nation is making significant strides in preparation.
In December 2024, the Zimbabwe Environmental Law Association (Zela) actively participated in the Wetland Policy and Legislation Indaba, organised by the Zimbabwe Wetlands Trust and Birdlife Zimbabwe.
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Jan 12, 2025 | 
thestandard.co.zw | Farai Chigora |Tabani Moyo |Miriam Mangwaya |Nqobani Ndlovu
Customer value is how much a customer thinks a product or service is worth, considering the benefits and the costs.
This insight looks at many things, such as the product’s benefits, the customer experience, quality, and the overall value for money.
To get and keep customers, you need to know what they value and tailor your products and services to meet their wants.
It means weighing the benefits to the customer, like good service and products, against the costs, like money, time, and work.
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Jan 12, 2025 | 
thestandard.co.zw | Miriam Mangwaya |Nqobani Ndlovu |Moses Mugugunyeki |Farai Chigora
In 2024, Zimbabwean authorities acted to undermine democratic processes, repressed civil society and restricted political pluralism.
They continued to weaponise the criminal justice system against perceived critics and the political opposition.
Impunity for the ruling party Zanu PF violence, intimidation, harassment, and repression against opposition members and civil society activists restricted civic and political space.
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Jan 11, 2025 | 
thestandard.co.zw | Farai Chigora |Tabani Moyo |Miriam Mangwaya |Nqobani Ndlovu
CUSTOMER centricity is a company concept and practice that meets customers' requirements, preferences, and experiences.
It involves shifting the entire organisation's focus to understanding, fulfilling, and delighting consumers at every stage of their interaction with the company.
A customer-centric strategy aligns all parts of a company's operations, strategies, and decisions to deliver great value and experiences to its consumers.
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Dec 28, 2024 | 
thestandard.co.zw | Farai Chigora |Tabani Moyo |Miriam Mangwaya |Nqobani Ndlovu
BRAND identity is the unique mix of a brand's visuals, beliefs, and messages that give it its personality and look.
It's more than just the image; it's how people think about and feel about a brand, which affects how well they remember, trust, and stick with it.
Brand identity is basically how a brand showcases its unique qualities, tells its story, and connects with people in ways other than just selling goods or services.
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Dec 7, 2024 | 
southerneye.co.zw | Farai Chigora |Tabani Moyo |Margaret Lubinda |William Vundla
Business In last week’s edition, we discussed brand positioning and entrepreneurship in the age of artificial intelligence (AI).
This was a build-up to this week’s conversation on the concept of entrepreneurship and brand association management in the age of AI.
Managing brand associations for African entrepreneurs today requires an adaptive strategy that combines AI technology with a deep understanding of local cultures and consumer needs.
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Nov 30, 2024 | 
thestandard.co.zw | Farai Chigora |Tabani Moyo |Desmond Chingarande |Nqobani Ndlovu
In recent years, artificial intelligence (AI) has emerged as a transformative force across various sectors, including marketing, finance, healthcare, and education, and has existentially disrupted entrepreneurship as we know it.
African entrepreneurs ought to be invested in AI processes and, by extension, understand how to position their brands in this rapidly evolving landscape effectively.
