Fiona Blades

Jun 12, 2024 | mssociety.org.uk | Fiona Blades

I was first diagnosed with relapsing remitting MS when I was 33, I'm now 59. Sadly, I wasn't told in the usual way. I didn't find out until I applied for life insurance and was advised to refer back to my doctor. I made an appointment and my GP said, very matter of fact, “I told them about your MS.” It was a totally devastating discussion as no one had ever mentioned it to me. After a long-winded battle and a second opinion I got the same diagnosis.

Mar 8, 2023 | research-live.com | Fiona Blades

UK – Insight translation agency Empower Translate has been certified as a Women’s Business Enterprise (WBE) by WEConnect International. WEConnect International is a global network of 15,000 businesses that aims to connect women-owned businesses with buyers. To become certified as a Women’s Business Enterprise, companies must meet four criteria based on ownership, management, control and independence.

Mar 1, 2023 | research-live.com | Fiona Blades

With the rise in first-party data and a decline in consumer attention, owned channels are set to grow in importance for brands, according to research from Mesh Experience and the Institute of Practitioners in Advertising. Fiona Blades reports on the study’s findings and implications. For years, we have spent time creating sophisticated models to measure the effectiveness of paid advertising. Yet advertising may represent only 30% of brands’ experiences.