Articles

  • 1 week ago | freshcup.com | Fionn Pooler

    ✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Since September 2024, Starbucks CEO Brian Niccol has been pushing a set of initiatives to turn things around as the chain struggles with declining sales and lower foot traffic. The plan, which he called “Back to Starbucks,” aims to return the brand to its “coffeehouse roots” with more comfy chairs and less focus on mobile ordering and drive-thrus.

  • 1 week ago | freshcup.com | Fionn Pooler

    ✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Last week, the Specialty Coffee Association hosted its annual trade show in Houston, Texas, one of the biggest global coffee events, drawing thousands of attendees. On April 24, the day before the show opened, the SCA dropped industry-changing news: they would be taking over the professional sensory evaluation certification known as the Q Grader program.

  • 1 week ago | freshcup.com | Fionn Pooler

    ✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Indonesia is the fourth-largest coffee producer in the world, but falling yields and rising domestic consumption are making it increasingly difficult for the country to produce enough coffee to meet demand.

  • 1 week ago | freshcup.com | Fionn Pooler

    Starbucks’ latest innovation: cut back on innovation. Plus, the Specialty Coffee Association pushes forward a partnership with Colombia to advance its new quality assessment protocols, and Lavazza ads get pulled from the air because their compostable pods are not quite as compostable as they suggest.

  • 2 weeks ago | freshcup.com | Fionn Pooler

    ✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Finding a good technician to service coffee equipment is a hugely important and often underappreciated aspect of running a coffee business. To help with this, a group of U.S.-based techs have joined together to create the Service Layer Cooperative (SLC), a nationwide network of independent coffee equipment technicians.

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