Frances Kiradjian Founder

2 months ago | hospitalitynet.org | Frances Kiradjian |Frances Kiradjian Founder

Boutique hotels are known for pushing boundaries, setting trends, and creating memorable experiences that larger brands struggle to replicate. In 2025, this spirit of innovation is driving major shifts in guest experience, technology, and operations. BLLA’s (Boutique & Luxury Lodging Association) board members, some of the most respected voices in the industry, weigh in on what’s next. Wellness in hotels is evolving far beyond traditional spa treatments and meditation rooms.