Frances Sheen

Sydney

Head of Content at Mediaweek (Australia)

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Articles

Why you should enter Next of the Best Awards, 2025

2 weeks ago | mediaweek.com.au | Frances Sheen

In an industry built on momentum, talent, and bold thinking, recognising the people driving the work forward isn’t a luxury, it’s a necessity. Mediaweek‘s were born from a simple idea: to shine a light on the rising stars and trailblazers shaping the future of Australia’s media, marketing, and advertising industries. These aren’t age-based awards, they’re based on impact.
How Max plans to win with less content

3 weeks ago | mediaweek.com.au | Frances Sheen

As the battle for streaming supremacy intensifies with the launch of Max, its simple strategy – quality over volume – is getting plenty of attention. This approach is a key differentiator in the increasingly crowded streaming market, where competition from global and local players is fierce and aggregation is popular.
Streaming Wars: How Max plans to win with less content, more engagement

3 weeks ago | harro.com | Frances Sheen

As the battle for streaming supremacy intensifies with the launch of Max, its simple strategy – quality over volume – is getting plenty of attention. This approach is a key differentiator in the increasingly crowded streaming market, where competition from global and local players is fierce, and aggregation is popular.
Early Bird tickets go on sale

1 month ago | mediaweek.com.au | Frances Sheen

South by Southwest Sydney 2025 has announced its most affordable Early Bird ticket release ever, introducing new passes and pricing in response to customer feedback on ticketing last year. This year, organisers have confirmed there will be 1,600 sessions and events – 400+ conference sessions, 150+ professional development sessions, 300+ music performances, 95 film screenings, 150 games and more than 400 brand-led events.
Seven's extensive list of AFL sponsors and partners for 2025

1 month ago | mediaweek.com.au | Frances Sheen

Seven has released its line-up of sponsors and partners for the season before the AFL season kicks off on Thursday, 6 March. This year the network is welcoming Toyota, McDonald’s, AAMI and Harvey Norman as broadcast partners for the full season.
Foxtel secures exclusive Australian rights to Masters Tournament

1 month ago | mediaweek.com.au | Frances Sheen

Foxtel Group has secured exclusive broadcast rights to the Masters Tournament – widely regarded as the pinnacle of the sport. The deal ensures that for the first time, all four major golf tournaments – the Masters, U.S. Open, The Open Championship, and the PGA Championship – will be available live and exclusively on Fox Sports, via Foxtel and Kayo Sports.
Bringing the world's biggest teams to new markets

1 month ago | mediaweek.com.au | Frances Sheen

TEG is steadily expanding its footprint in global sports entertainment, leveraging strategic acquisitions and major event partnerships to bring international sport to new markets – in Australia and beyond. As TEG Group CEO, Geoff Jones oversees the company’s dedicated sport division, TEG Sport which has grown rapidly in recent years. In a strategic move to bolster its sports portfolio, TEG acquired Left Field Live and Rugby Live in mid-2023.
Kargo reinforces commitment to transparency after Adalytics report

2 months ago | mediaweek.com.au | Frances Sheen

Warning: This story contains references to child sexual abuse, exploitation and pornography. A report by ad tech researchers at Adalytics sent shockwaves through the industry with claims some of the world’s biggest brands have unknowingly served their ads on websites featuring explicit and illegal content, including child sexual abuse material (CSAM).
iHeart marks five years as Australia’s podcasting powerhouse

2 months ago | mediaweek.com.au | Frances Sheen

ARN’s iHeart is celebrating a major milestone as it marks five years as Australia’s leading podcast publisher, securing yet another #1 ranking in the latest Podcast Ranker. The January Podcast Ranker confirms iHeart’s position as Australia’s #1 Podcast Publisher for an extraordinary 57 consecutive rankers. The network recorded 6.5 million listeners and 22.7 million downloads last month.
Foxtel's new lineup for 2025 AFL season

2 months ago | mediaweek.com.au | Frances Sheen

Fox Footy’s coverage of the 2025 Toyota AFL Premiership is “utterly refreshed” as it enters a new era, says Foxtel CEO Patrick Delany. The group’s landmark AFL rights deal starts with the new season as the company prepares to supercharge its presentation of the game. Kayo Sports and Foxtel will cover all live AFL games on Super Saturday LIVE with dedicated commentary in Victoria and Tasmania for every round of the home and away season, and nationally for the first eight rounds.