Francesca Nicasio

Oct 13, 2024 | ecommercefastlane.com | Steve Hutt |Francesca Nicasio

We’ve all heard the saying that relationships take work. And while this line is often mentioned in the context of personal relationships, it also applies to brands and customers. Much like everyday relationships—which require people to invest time and effort—retailers also need to cultivate strong connections with customers and drive loyalty. This is why having a loyalty program can be such a game-changer.

Oct 10, 2024 | ecommercefastlane.com | Steve Hutt |Francesca Nicasio

We’ve all heard the saying that relationships take work. And while this line is often mentioned in the context of personal relationships, it also applies to brands and customers. Much like everyday relationships—which require people to invest time and effort—retailers also need to cultivate strong connections with customers and drive loyalty. This is why having a loyalty program can be such a game-changer.

Oct 10, 2024 | ecommercefastlane.com | Steve Hutt |Francesca Nicasio

In today’s retail landscape, building customer loyalty is more crucial than ever. For many brands, a loyalty marketing strategy can mean the difference between fleeting sales and a lifelong relationship. One great example of a brand that has cracked the code is H&M. H&M’s loyalty program has not only boosted customer retention but also created a community of engaged shoppers who feel rewarded and appreciated.

Sep 3, 2024 | magazine.iwd.io | Francesca Nicasio

Digital is a way of life, especially when it comes to shopping. The retail journeys of modern shoppers—even when the sale happens in a brick-and-mortar store—are peppered with digital stops along the way. Whether discovering a product on Instagram, texting their friends about it, or comparing items in-store, online and mobile interactions are integral to the process. All this to say that shoppers have largely gone digital. The question is, are your retail teams equipped to meet them there?

Aug 2, 2024 | ecommercefastlane.com | Steve Hutt |David Lim |Francesca Nicasio

Fact: the Black Friday and Cyber Monday (BFCM) retail frenzy continues to go strong. Year-over-year, 8 in 10 surveyed shoppers plan to make a purchase during one of the biggest shopping events of the year.  And while the massive marketing campaigns of retail giants dominate the headlines, BFCM also presents an opportunity for small and medium-sized retailers to show off, attract new markets, and build a loyal customer base. With time to prepare, it’s possible to compete with the big players.