Francine Gierak

Oct 11, 2024 | bain.com | Francine Gierak |Will Warren |Sarra Demashkieh

Inside the marketing group at a major beverage company, years of frustration with external agency performance finally boiled over. Despite promises from agency management and staffing changes, the agency of record was not meeting the company’s needs and was falling short in delivery and accurate revisions. Accountability, quality, and timing all suffered. In response, the beverage company conducted an analysis to decide which capabilities to keep sourcing externally and which to bring in-house.