Francois Martin

Mar 25, 2024 | journals.lww.com | Francois Martin |Rui Min

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Mar 20, 2024 | industriagraficaonline.com | Francois Martin

Durante décadas, la industria del embalaje ha operado entre bastidores, impulsada por las cosas que encontramos todos los días, algunas de las cuales dependen de maquinaria y procesos establecidos hace más de 50 años, pero recientemente la industria ha pasado a ser el centro de atención.

Jan 9, 2024 | drupa.com | Francois Martin

By Francois Martin - Print, Labels & Packaging Industry Consultant In the modern business landscape, where competition is fierce and customer attention is fleeting, the quest for differentiation and eye-catching products has become a necessity for companies across industries. While printing matters, the embellishment is of strategic importance.

Aug 14, 2023 | industriagraficaonline.com | Francois Martin

Publicado el 22 de Agosto de 2023 Francois Martín Durante los últimos 20 años, la forma de relacionarse con los clientes a lo largo de todo el ciclo de ventas ha evolucionado más allá del reconocimiento. Las nuevas tecnologías han permitido cosas que antes simplemente no eran posibles y este proceso continúa.

Aug 3, 2023 | globalprintmonitor.info | Francois Martin

By François Martin, freelance consultant in graphic industry. Over the last 20 years, the way to engage with customers across the entire sales-cycle has evolved beyond recognition. New technologies have enabled things that simply were not possible before and this process continues. Traditional customer touchpoints are being challenged, even replaced, as the mix of engagement activities becomes more complex and sophisticated.