Frank Vertolli

Sep 22, 2024 | hotelexecutive.com | Frank Vertolli

Change is on the horizon, how will you adapt? This article was co-authored by Kristina Canada, Chief Marketing Officer, Net ConversionIn marketing, the funnel has long been seen as a linear path: awareness, interest, decision, action. Marketers depended on this sequence to guide their strategies. But thanks to Gen Z and the omnipresent force of social media, this model is crumbling.

May 12, 2024 | hotelexecutive.com | Frank Vertolli Co-Founder |Frank Vertolli |Ranjit Gunewardane |László Puczkó

FOCUS: SAVE SHARE TEXT SIZE PRINT COMMENT PDF Opportunity is on the horizon In today's evolving marketing landscape, the integration of artificial intelligence (AI) will impact customer engagement and is poised to change the travel industry significantly.