Gary Stevens

Chicago

UI/UX Developer and Technical Writer at Freelance

Articles

The illusion of authenticity in AI-generated content

1 week ago | namecheap.com | Gary Stevens

AI-generated content is everywhere. It’s faster, cheaper, and has been widely adopted by marketers — over 80% say they’ve integrated it into their workflows. On the surface, this might suggest AI has been fully accepted as a content tool. But widespread use doesn’t automatically mean widespread trust. The real question is: how do audiences perceive this content? And does the appearance of authenticity matter more than the reality?
The hidden SEO power of domain-wide data structuring

3 weeks ago | namecheap.com | Gary Stevens

While you still need the classic SEO trifecta of the right keywords, content, and link-building strategies, often the way to get ahead lies in the more technical side of SEO. One of these factors that usually gets overlooked is extremely foundational: how your website domain and its data are structured. In fact, you can leverage your domain to enhance search engine understanding, improve rankings, and drive more organic traffic.
How domain selection impacts global reach

4 weeks ago | namecheap.com | Gary Stevens

Localization includes some obvious aspects, like tailoring products, services, and marketing to different regions, and speaking to international customers in their native languages. But even when doing all that, why do some brands fail in new markets? Something as simple as having the right domain can make a difference between successful expansion and a damaging misstep.
The problem with AI-generated reviews in e-commerce

1 month ago | namecheap.com | Gary Stevens

Trust is the backbone of every e-commerce transaction. While buyers might appreciate security and a positive reputation, there’s no defeating word of mouth — or, more specifically, reviews. Customers rely on reviews to make informed decisions about what to buy, which sellers to trust, and whether the product will meet their expectations. However, as artificial intelligence becomes increasingly sophisticated, the integrity of these reviews is under threat.
Understanding the real value of domains in 2025

2 months ago | namecheap.com | Gary Stevens

In 2025, domains aren’t just digital addresses anymore; they’re power moves. They signal authority, lock down your brand’s position in the market, and open doors to limitless opportunities online. If you’re not taking the domain game seriously, you’re already falling behind. Even the absolute layman knows the difference between spammy and authoritative domains. What are you waiting for?
Why .AI and .TECH domains are worth the investment

2 months ago | namecheap.com | Gary Stevens

The fight for online visibility is fiercer than ever. With .com domains oversaturated, businesses are scrambling for alternatives that make them stand out. Enter .AI and .tech: not just domain extensions, but bold statements of innovation and expertise. These aren’t just web addresses — they’re declarations of future-focused ambition, helping businesses cut through the noise and make their mark in an increasingly competitive digital space.
Domain redirection tactics to boost SEO rankings

Jan 23, 2025 | namecheap.com | Gary Stevens

Domain redirection is the secret weapon you’re not using enough. Imagine losing years of hard-earned SEO rankings overnight because your site migrated or rebranded without a plan — sounds like a nightmare, right? With domain redirection done right, you don’t just preserve traffic and link equity; you set the stage for even bigger wins. This isn’t some obscure trick — it’s the backbone of smooth transitions, consolidated authority, and SEO dominance.
Protecting your digital identity in the 2020s

Nov 20, 2024 | namecheap.com | Gary Stevens

The concept of digital identity has evolved dramatically, becoming an integral part of our lives. It all started with personal identification numbers (PINs) in the 1960s and, in the decades since, has devolved into a frustrating hodge-podge of passwords, digital trails, and conundrums. To make things even more perplexing, the 2020s have turned digital identity into a necessity rather than a luxury.
Quantum-proof encryption: Preparing for the future of cybersecurity

Nov 19, 2024 | namecheap.com | Gary Stevens

Quantum computing is poised to revolutionize the digital world as we know it. Unlike traditional computers that rely on binary bits (either 0 or 1), — or qubits — which have the unique ability to represent both 0 and 1 simultaneously. This unparalleled processing power holds the potential to make even the most sophisticated encryption methods obsolete, with the capability of cracking complex passwords in mere milliseconds.
How country-specific domains help with local SEO

Oct 17, 2024 | namecheap.com | Gary Stevens

As search engines work to deliver more relevant local results, businesses are exploring different ways to improve their visibility. One approach that often comes up is using country-specific domains. However, whether ccTLDs actually improve local SEO isn’t always clear. While some businesses see better rankings after switching to ccTLDs, others find that optimizing their content for local audiences works just as well.