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1 week ago | 
namecheap.com | Gary Stevens
A customer lands on your website. In the first three seconds, they decide whether to trust you. They don’t say it aloud — but they’re evaluating everything: speed, clarity, design, and flow. One hiccup, one outdated layout, one insecure payment screen — and they’re gone. That’s the reality of modern e-commerce. It’s not about flashy features or expensive ad campaigns. It’s about invisible, often unspoken standards that signal legitimacy and performance.
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1 week ago | 
namecheap.com | Gary Stevens
Expired domains are far from a lost cause. In fact, they represent a hidden gold mine for small businesses and start-ups willing to think beyond traditional methods. While many believe that every great domain is already taken, the reality is quite the opposite. This article will explore unconventional strategies for unearthing these hidden treasures.
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1 month ago | 
namecheap.com | Gary Stevens
AI-generated content is everywhere. It’s faster, cheaper, and has been widely adopted by marketers — over 80% say they’ve integrated it into their workflows. On the surface, this might suggest AI has been fully accepted as a content tool. But widespread use doesn’t automatically mean widespread trust. The real question is: how do audiences perceive this content? And does the appearance of authenticity matter more than the reality?
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1 month ago | 
namecheap.com | Gary Stevens
While you still need the classic SEO trifecta of the right keywords, content, and link-building strategies, often the way to get ahead lies in the more technical side of SEO. One of these factors that usually gets overlooked is extremely foundational: how your website domain and its data are structured. In fact, you can leverage your domain to enhance search engine understanding, improve rankings, and drive more organic traffic.
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1 month ago | 
namecheap.com | Gary Stevens
Localization includes some obvious aspects, like tailoring products, services, and marketing to different regions, and speaking to international customers in their native languages. But even when doing all that, why do some brands fail in new markets? Something as simple as having the right domain can make a difference between successful expansion and a damaging misstep.
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1 month ago | 
namecheap.com | Gary Stevens
Trust is the backbone of every e-commerce transaction. While buyers might appreciate security and a positive reputation, there’s no defeating word of mouth — or, more specifically, reviews. Customers rely on reviews to make informed decisions about what to buy, which sellers to trust, and whether the product will meet their expectations. However, as artificial intelligence becomes increasingly sophisticated, the integrity of these reviews is under threat.
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Jan 30, 2025 | 
namecheap.com | Gary Stevens
In 2025, domains aren’t just digital addresses anymore; they’re power moves. They signal authority, lock down your brand’s position in the market, and open doors to limitless opportunities online. If you’re not taking the domain game seriously, you’re already falling behind. Even the absolute layman knows the difference between spammy and authoritative domains. What are you waiting for?
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Jan 28, 2025 | 
namecheap.com | Gary Stevens
The fight for online visibility is fiercer than ever. With .com domains oversaturated, businesses are scrambling for alternatives that make them stand out. Enter .AI and .tech: not just domain extensions, but bold statements of innovation and expertise. These aren’t just web addresses — they’re declarations of future-focused ambition, helping businesses cut through the noise and make their mark in an increasingly competitive digital space.
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Jan 23, 2025 | 
namecheap.com | Gary Stevens
Domain redirection is the secret weapon you’re not using enough. Imagine losing years of hard-earned SEO rankings overnight because your site migrated or rebranded without a plan — sounds like a nightmare, right? With domain redirection done right, you don’t just preserve traffic and link equity; you set the stage for even bigger wins. This isn’t some obscure trick — it’s the backbone of smooth transitions, consolidated authority, and SEO dominance.
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Nov 20, 2024 | 
namecheap.com | Gary Stevens
The concept of digital identity has evolved dramatically, becoming an integral part of our lives. It all started with personal identification numbers (PINs) in the 1960s and, in the decades since, has devolved into a frustrating hodge-podge of passwords, digital trails, and conundrums. To make things even more perplexing, the 2020s have turned digital identity into a necessity rather than a luxury.
