Gary Stevens

Chicago

UI/UX Developer and Technical Writer at Freelance

Articles

Stop using these outdated SEO strategies

2 days ago | namecheap.com | Gary Stevens

In the early days of search engine optimization, tactics like keyword stuffing, low-quality link building, and churning out thin, duplicate content were all the rage. But as search engines have evolved, so have the strategies that drive sustainable success online. In 2025, clinging to old-school methods isn’t just ineffective, it can actually harm your site’s credibility and rankings.
Blockchain domains and the future of web security

1 week ago | namecheap.com | Gary Stevens

Managing online identities across countless platforms has become a complex and often insecure endeavor. Centralized domain name systems, governed by authorities like ICANN and large registrars, introduce vulnerabilities ranging from data breaches to censorship and single points of failure. As the Web3 movement gains momentum, blockchain-based domains are emerging as a transformative solution, promising true ownership, cryptographic security, and resistance to censorship.
Why your engagement strategy isn’t working

2 weeks ago | namecheap.com | Gary Stevens

Put yourself in the shoes of your average consumer. Every business is fighting for your attention. You see companies flooding your inbox, bombarding your social media feeds, and deploying endless clickbait campaigns, all with the hope that someone — anyone — will engage. To engage customers, you need to cut through all that noise and realize that traditional tactics often miss the mark entirely.
Standards of modern e-commerce websites

4 weeks ago | namecheap.com | Gary Stevens

A customer lands on your website. In the first three seconds, they decide whether to trust you. They don’t say it aloud — but they’re evaluating everything: speed, clarity, design, and flow. One hiccup, one outdated layout, one insecure payment screen — and they’re gone. That’s the reality of modern e-commerce. It’s not about flashy features or expensive ad campaigns. It’s about invisible, often unspoken standards that signal legitimacy and performance.
Unconventional ways to find high-value expired domains

1 month ago | namecheap.com | Gary Stevens

Expired domains are far from a lost cause. In fact, they represent a hidden gold mine for small businesses and start-ups willing to think beyond traditional methods. While many believe that every great domain is already taken, the reality is quite the opposite. This article will explore unconventional strategies for unearthing these hidden treasures.
The illusion of authenticity in AI-generated content

1 month ago | namecheap.com | Gary Stevens

AI-generated content is everywhere. It’s faster, cheaper, and has been widely adopted by marketers — over 80% say they’ve integrated it into their workflows. On the surface, this might suggest AI has been fully accepted as a content tool. But widespread use doesn’t automatically mean widespread trust. The real question is: how do audiences perceive this content? And does the appearance of authenticity matter more than the reality?
The hidden SEO power of domain-wide data structuring

2 months ago | namecheap.com | Gary Stevens

While you still need the classic SEO trifecta of the right keywords, content, and link-building strategies, often the way to get ahead lies in the more technical side of SEO. One of these factors that usually gets overlooked is extremely foundational: how your website domain and its data are structured. In fact, you can leverage your domain to enhance search engine understanding, improve rankings, and drive more organic traffic.
How domain selection impacts global reach

2 months ago | namecheap.com | Gary Stevens

Localization includes some obvious aspects, like tailoring products, services, and marketing to different regions, and speaking to international customers in their native languages. But even when doing all that, why do some brands fail in new markets? Something as simple as having the right domain can make a difference between successful expansion and a damaging misstep.
The problem with AI-generated reviews in e-commerce

2 months ago | namecheap.com | Gary Stevens

Trust is the backbone of every e-commerce transaction. While buyers might appreciate security and a positive reputation, there’s no defeating word of mouth — or, more specifically, reviews. Customers rely on reviews to make informed decisions about what to buy, which sellers to trust, and whether the product will meet their expectations. However, as artificial intelligence becomes increasingly sophisticated, the integrity of these reviews is under threat.
Understanding the real value of domains in 2025

Jan 30, 2025 | namecheap.com | Gary Stevens

In 2025, domains aren’t just digital addresses anymore; they’re power moves. They signal authority, lock down your brand’s position in the market, and open doors to limitless opportunities online. If you’re not taking the domain game seriously, you’re already falling behind. Even the absolute layman knows the difference between spammy and authoritative domains. What are you waiting for?