Articles

  • Oct 10, 2024 | apnnews.com | Gaurav C. Garg

    “The RBI’s shift to a neutral stance, is in line with our expectations, and indicates readiness for potential rate cuts, possibly starting in December, depending on incoming data. Overall, we believe MPC acted in a prudent way to balance the domestic growth priorities with global uncertainties like rising crude prices and geopolitical tensions. RBI appears to be comfortable with the growth outlook for H2 FY25 while remaining confident on the last mile disinflation process.

  • Jul 10, 2024 | medium.com | Gaurav C. Garg

    The seemingly simple red dot has become a surprisingly potent tool in modern marketing, particularly in the restaurant industry. Placed strategically beside a menu item, this tiny symbol has proven to be a masterstroke in attracting attention and driving sales. But what makes this unassuming dot so effective, and what are the psychological mechanisms at play? The red dot's effectiveness lies in its ability to tap into our innate psychological tendencies.

  • Jun 27, 2024 | htsyndication.com | Gaurav C. Garg

    New Delhi, June 27 -- From the onset of the pandemic to the end of 2023, about 17 million new investors had registered on Indian investment platforms, such as the National Stock Exchange (NSE). The inclination of Gen Z towards investments is among the key growth drivers of the Indian economy. This generation has heard all about the 2008 financial crisis and experienced the 2020 health crisis and recessionary fears that spanned the next three years.

  • Jun 26, 2024 | livemint.com | Gaurav C. Garg

    3 min read Gen Z's investing attitude is shaped by online information overload, resulting in a preference for high-return assets and digital tools for budgeting. They prioritize debt-free living, invest in assets they appreciate, and seek wealth creation through informed decisions and tech solutions.

  • May 20, 2024 | medium.com | Gaurav C. Garg

    Marketing doesn't just build brands, it creates mythologies. It turns products into icons and companies into cultural touchstones. - GGIn the age of digital disruption and fierce competition, viewing marketing as a mere cost center is a short-sighted approach that can stifle a company's growth potential. Savvy businesses, however, understand that strategic marketing investment is the key to unlocking long-term value and outpacing the competition.

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