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Gemma A. Williams

London

Editorial Contributor at Freelance

Author: Fashion China @thamesandhudson | Bylines at @voguebusiness @scmpnews @bof Former ED @jingdaily | Fashion Curator | Ambassador MVFW23

Articles

  • 1 week ago | forbes.com | Gemma A. Williams

    In 1991, a friend of Stefano Ricci told the fashion mogul, “It is time to think about China.” The pair set off on a trip to gauge firsthand the untapped potential of the mainland: after nearly 20 years in business with his eponymous brand, Ricci looked east. Creative Director Fillipo Ricci, Stefano’s son—who now runs the company with his brother CEO Niccolò—tells me this on location in Agra, the first stop on the Explorer Project.

  • 2 weeks ago | forbes.com | Gemma A. Williams

    Moynat’s campaign for this year’s 520 festival in China is certainly a case of the tail wagging the dog. The Parisian trunk maker has unveiled a collection of pet accessories for the country’s I Love You Day, which falls on May 20, and the campaign featuring lovable dogs is going viral. It may look like a series full of cute images, but the leather goods house took it very seriously.

  • 3 weeks ago | businessoffashion.com | Gemma A. Williams

    A guide to unlocking opportunity in emerging and frontier fashion markets. This week’s round-up of global markets fashion business news also features China’s SKP department store, the new India-UK trade agreement and Brazil’s surging cotton exports. Linda Anggrea of Modinity, Kareem Türe of Modanisa, and Rabia Zargarpur of Rabia Z join Imran Amed at BoF CROSSROADS 2025 to discuss modest fashion’s global rise, cultural significance, and commercial future.

  • 4 weeks ago | forbes.com | Gemma A. Williams

    2025 is a milestone year for Urban Revivo, the Chinese clothing company founded over a decade ago by Leo Li. Despite the ongoing economic headwinds at home, a depressed global economy, and a trade war with the U.S., the Guangzhou-based chain is defying the odds and sticking to its ambitious goal: to surpass 100 overseas stores within 5 years. On 3 May, it added to that global target with a sleek new space in London’s retail district, Covent Garden.

  • 1 month ago | voguebusiness.com | Gemma A. Williams

    Chinese designers were already facing unique challenges when it came to international sales, thanks to the country’s isolationist policy post-pandemic, slowed economic growth and slipping consumer sentiment. Then came the US’s tariffs. The addition of prohibitive and unexpected tariffs has upended these brands’ one advantage: proximity to supply chains.

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Gemma A. Williams ☘️🌹
Gemma A. Williams ☘️🌹 @Gemmacurates
3 Nov 24

RT @AlWhiteMusic: THE DROWNING SHORE Great to hear our Scots-Yiddish cantata for "a mezzo soprano in a screen" has been selected for this…

Gemma A. Williams ☘️🌹
Gemma A. Williams ☘️🌹 @Gemmacurates
2 Oct 24

Latest for @ForbesLife on Chinese designer Ruohan who I interviewed at #ParisFashionWeek

ForbesLife
ForbesLife @ForbesLife

Introducing Ruohan, Quiet Luxury’s Next Brand To Know https://t.co/l903QIZS1T https://t.co/tC5s56td7F

Gemma A. Williams ☘️🌹
Gemma A. Williams ☘️🌹 @Gemmacurates
2 Sep 24

Stream our opening event of Metaverse Fashion Week @decentraland as part of @teteateteopera — link below 💫🚀

Alastair White
Alastair White @AlWhiteMusic

#CAPITAL The history of exchange: from shells to coins to reality itself “Ambitious, iconoclastic” — @TheStage As part of @teteateteopera, watch the world’s first opera performed in the metaverse: https://t.co/0RsWH5dNdn https://t.co/tF9Ir0PCpd