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Gemma A. Williams

London

Editorial Contributor at Freelance

Author: Fashion China @thamesandhudson | Bylines at @voguebusiness @scmpnews @bof Former ED @jingdaily | Fashion Curator | Ambassador MVFW23

Articles

  • 3 days ago | businessoffashion.com | Gemma A. Williams

    A guide to unlocking opportunity in emerging and frontier fashion markets. This week’s round-up of global markets fashion business news also features China’s SKP department store, the new India-UK trade agreement and Brazil’s surging cotton exports. Linda Anggrea of Modinity, Kareem Türe of Modanisa, and Rabia Zargarpur of Rabia Z join Imran Amed at BoF CROSSROADS 2025 to discuss modest fashion’s global rise, cultural significance, and commercial future.

  • 6 days ago | forbes.com | Gemma A. Williams

    2025 is a milestone year for Urban Revivo, the Chinese clothing company founded over a decade ago by Leo Li. Despite the ongoing economic headwinds at home, a depressed global economy, and a trade war with the U.S., the Guangzhou-based chain is defying the odds and sticking to its ambitious goal: to surpass 100 overseas stores within 5 years. On 3 May, it added to that global target with a sleek new space in London’s retail district, Covent Garden.

  • 3 weeks ago | voguebusiness.com | Gemma A. Williams

    Chinese designers were already facing unique challenges when it came to international sales, thanks to the country’s isolationist policy post-pandemic, slowed economic growth and slipping consumer sentiment. Then came the US’s tariffs. The addition of prohibitive and unexpected tariffs has upended these brands’ one advantage: proximity to supply chains.

  • 1 month ago | forbes.com | Gemma A. Williams

    Penhaligon's has quickly become one of the most well-known brands in China’s niche fragrance category. Now it’s showcasing its 155-year history to its Chinese fanbase. Penhaligon’s is a global fragrance brand with a 40-strong portfolio. Its immersive retrospective exhibition ‘Eau so British’ opened in Shanghai—the first stop in a series of global outings ensuring the brand is as relevant today as it was in 1870.

  • 1 month ago | forbes.com | Gemma A. Williams

    This season, Shanghai Fashion Week (SHFW) welcomed a new addition to its lineup of showrooms—a perfume trade show called Notes Shanghai. In her welcome speech, the secretary-general of SHFW, Madame Lv, declared it “a new chapter in innovation.”The inventive move—a world first from a fashion week—attests to the growing interest in fragrance in China, especially among younger consumers.

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