
Gemma A. Williams
Editorial Contributor at Freelance
Author: Fashion China @thamesandhudson | Bylines at @voguebusiness @scmpnews @bof Former ED @jingdaily | Fashion Curator | Ambassador MVFW23
Articles
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2 days ago |
voguebusiness.com | Gemma A. Williams
Chinese designers were already facing unique challenges when it came to international sales, thanks to the country’s isolationist policy post-pandemic, slowed economic growth and slipping consumer sentiment. Then came the US’s tariffs. The addition of prohibitive and unexpected tariffs has upended these brands’ one advantage: proximity to supply chains.
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3 weeks ago |
forbes.com | Gemma A. Williams
Penhaligon's has quickly become one of the most well-known brands in China’s niche fragrance category. Now it’s showcasing its 155-year history to its Chinese fanbase. Penhaligon’s is a global fragrance brand with a 40-strong portfolio. Its immersive retrospective exhibition ‘Eau so British’ opened in Shanghai—the first stop in a series of global outings ensuring the brand is as relevant today as it was in 1870.
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3 weeks ago |
forbes.com | Gemma A. Williams
This season, Shanghai Fashion Week (SHFW) welcomed a new addition to its lineup of showrooms—a perfume trade show called Notes Shanghai. In her welcome speech, the secretary-general of SHFW, Madame Lv, declared it “a new chapter in innovation.”The inventive move—a world first from a fashion week—attests to the growing interest in fragrance in China, especially among younger consumers.
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3 weeks ago |
forbes.com | Gemma A. Williams
On March 28, Ruohan was announced as the inaugural winner of the first Sustasia Fashion Prize 2025 at an imitate ceremony during Shanghai Fashion Week. Founded by sustainability expert Shaway Yeh, the award was launched in 2024 to promote sustainable practices and accelerate innovation in the fashion industry across Asia. It offers a snapshot of the diversity within contemporary fashion from the region while aiming to build a bridge between designers and material developers.
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3 weeks ago |
flipboard.com | Gemma A. Williams
The Nike Cygnal ‘Solar Flare’ is built for the non-committal British summerIt's feeling pretty… warm in the UK right now. Which makes the Nike Cygnal ‘Solar Flare,’ the big Swoosh's latest sneaker-boot, feel a little out of …
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RT @AlWhiteMusic: THE DROWNING SHORE Great to hear our Scots-Yiddish cantata for "a mezzo soprano in a screen" has been selected for this…

Latest for @ForbesLife on Chinese designer Ruohan who I interviewed at #ParisFashionWeek

Introducing Ruohan, Quiet Luxury’s Next Brand To Know https://t.co/l903QIZS1T https://t.co/tC5s56td7F

Stream our opening event of Metaverse Fashion Week @decentraland as part of @teteateteopera — link below 💫🚀

#CAPITAL The history of exchange: from shells to coins to reality itself “Ambitious, iconoclastic” — @TheStage As part of @teteateteopera, watch the world’s first opera performed in the metaverse: https://t.co/0RsWH5dNdn https://t.co/tF9Ir0PCpd