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Gemma A. Williams

London

Editorial Contributor at Freelance

Author: Fashion China @thamesandhudson | Bylines at @voguebusiness @scmpnews @bof Former ED @jingdaily | Fashion Curator | Ambassador MVFW23

Articles

  • 2 days ago | voguebusiness.com | Gemma A. Williams

    Chinese designers were already facing unique challenges when it came to international sales, thanks to the country’s isolationist policy post-pandemic, slowed economic growth and slipping consumer sentiment. Then came the US’s tariffs. The addition of prohibitive and unexpected tariffs has upended these brands’ one advantage: proximity to supply chains.

  • 3 weeks ago | forbes.com | Gemma A. Williams

    Penhaligon's has quickly become one of the most well-known brands in China’s niche fragrance category. Now it’s showcasing its 155-year history to its Chinese fanbase. Penhaligon’s is a global fragrance brand with a 40-strong portfolio. Its immersive retrospective exhibition ‘Eau so British’ opened in Shanghai—the first stop in a series of global outings ensuring the brand is as relevant today as it was in 1870.

  • 3 weeks ago | forbes.com | Gemma A. Williams

    This season, Shanghai Fashion Week (SHFW) welcomed a new addition to its lineup of showrooms—a perfume trade show called Notes Shanghai. In her welcome speech, the secretary-general of SHFW, Madame Lv, declared it “a new chapter in innovation.”The inventive move—a world first from a fashion week—attests to the growing interest in fragrance in China, especially among younger consumers.

  • 3 weeks ago | forbes.com | Gemma A. Williams

    On March 28, Ruohan was announced as the inaugural winner of the first Sustasia Fashion Prize 2025 at an imitate ceremony during Shanghai Fashion Week. Founded by sustainability expert Shaway Yeh, the award was launched in 2024 to promote sustainable practices and accelerate innovation in the fashion industry across Asia. It offers a snapshot of the diversity within contemporary fashion from the region while aiming to build a bridge between designers and material developers.

  • 3 weeks ago | flipboard.com | Gemma A. Williams

    The Nike Cygnal ‘Solar Flare’ is built for the non-committal British summerIt's feeling pretty… warm in the UK right now. Which makes the Nike Cygnal ‘Solar Flare,’ the big Swoosh's latest sneaker-boot, feel a little out of …

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Gemma A. Williams ☘️🌹
Gemma A. Williams ☘️🌹 @Gemmacurates
3 Nov 24

RT @AlWhiteMusic: THE DROWNING SHORE Great to hear our Scots-Yiddish cantata for "a mezzo soprano in a screen" has been selected for this…

Gemma A. Williams ☘️🌹
Gemma A. Williams ☘️🌹 @Gemmacurates
2 Oct 24

Latest for @ForbesLife on Chinese designer Ruohan who I interviewed at #ParisFashionWeek

ForbesLife
ForbesLife @ForbesLife

Introducing Ruohan, Quiet Luxury’s Next Brand To Know https://t.co/l903QIZS1T https://t.co/tC5s56td7F

Gemma A. Williams ☘️🌹
Gemma A. Williams ☘️🌹 @Gemmacurates
2 Sep 24

Stream our opening event of Metaverse Fashion Week @decentraland as part of @teteateteopera — link below 💫🚀

Alastair White
Alastair White @AlWhiteMusic

#CAPITAL The history of exchange: from shells to coins to reality itself “Ambitious, iconoclastic” — @TheStage As part of @teteateteopera, watch the world’s first opera performed in the metaverse: https://t.co/0RsWH5dNdn https://t.co/tF9Ir0PCpd