Gemma Hawdon

Jan 17, 2024 | kochiesbusinessbuilders.com.au | Gemma Hawdon

The landscape for written content is significantly changing thanks to AI and tools like ChatGPT. Now, vast amounts of text are being pushed out faster than ever. So how can you write content that competes and stands out? Copywriter Gemma Hawdon shares her tips. Here’s the thing. While some businesses are using AI intelligently to ramp up efficiencies, others are falling into an over-reliance that compromises quality.

Sep 4, 2023 | flyingsolo.com.au | Ashley Olsson |David Fish |Paige McInnes |Gemma Hawdon

As small businesses, we have a unique opportunity to drive the transition to a circular economy in Australia, writes Ashley Olsson founder of sustainable advisory service Evolveable Consulting.

Aug 30, 2023 | flyingsolo.com.au | David Fish |Paige McInnes |Gemma Hawdon |Theresa Miller

We have all been there, whether it’s at a conference, an event or even the all-staff Town Hall. At first, it feels slightly awkward; the nerves of the presenter clearly visible. Everyone hopes it’s just the pressure of the moment and it will soon pass. But as time goes on, it is abundantly clear that this is going to be an uncomfortable experience for everyone, writes communications expert David Fish, author of What it Takes to Create Winning Presentations.

Aug 30, 2023 | flyingsolo.com.au | Paige McInnes |Gemma Hawdon |Theresa Miller |Emily-Rose Hills

Burning the candle at both ends is common for small business owners. We’re stretched thin juggling admin, finance, marketing…the list never ends!   To help save your sanity, Paige McInnes of toy brand Little Change Creators, shares the skill of switching off. As the owner of a children’s toy brand, my life is a bustling blend of entrepreneurship and motherhood.

Aug 28, 2023 | flyingsolo.com.au | Theresa Miller |Emily-Rose Hills |Andrew May |Gemma Hawdon

Content has become the backbone of any successful brand. But it’s an oversaturated market out there. To stand out and drive results, every piece of content you create must have direction and purpose, writes brand and content strategy expert, Gemma Hawdon. Invest time and planning into a high-level content marketing strategy, and your content will play a big part in achieving the overarching goals for your business.