Geoffrey Colon

Feb 13, 2025 | mediacat.uk | Natasha Randhawa |James Swift |Geoffrey Colon |Faris Yakob

BuzzFeed is fighting ‘toxic’ AI-driven social media with a platform of its own. The company’s latest experiment, tentatively referred to as BF Island, promises a refuge from the algorithmic chaos of X, Instagram and TikTok. In a blog post on Tuesday, CEO and co-founder Jonah Peretti framed the platform as a response to ‘growing discontent’ with what he calls SNARF:‘Content creators exaggerate stakes to make their content urgent and existential.