George Miller

3 days ago | europeangaming.eu | George Miller

Reading Time: 2 minutesBetsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Group’s ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the company’s positioning in regulated markets. Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year.

3 days ago | europeangaming.eu | George Miller

Reading Time: < 1 minuteELA Games, an innovative iGaming game development studio, has redeveloped its comprehensive Client Area. These changes package crucial assets and data regarding the studio’s games and content in an intuitive and informative manner. The new Client Area includes the following information:Roadmap: B2B clients can now learn about the studio’s plans before they’re revealed to the public.

3 days ago | europeangaming.eu | George Miller

Reading Time: 2 minutesGGPoker, the World’s Biggest Poker Room, has teamed up with r/poker, Reddit’s largest and most active global poker community, to deliver the ultimate dream for two everyday poker grinders: a seat at the $10,000 buy-in World Series of Poker Main Event in Las Vegas. Through a series of specially organized freeroll and freebuy tournaments called ‘r/poker Goes To Vegas,’ GGPoker and r/poker gave community members a shot at poker’s biggest stage.

3 days ago | eegaming.org | George Miller

Reading Time: 2 minutesGlobal iGaming solutions provider, WA. Technology has launched a new Sportsbook Managed Service to allow operators to improve their offering and maximise profitability through a team of industry-leading experts. The latest service launched by the company provides sportsbooks with a more granular approach to their risk and trading strategy which will get the most out of their content, improving efficiency through improved profiling, reporting, and content management.

3 days ago | europeangaming.eu | George Miller

Reading Time: 5 minutesWith player loyalty becoming harder to earn and easier to lose, operators are shifting focus from short-term promotions to long-term engagement mechanics. In this interview, Iren Kuznietsova, Head of Business Operations at SOFTSWISS Sportsbook, breaks down why gamification is no longer a ‚Äėnice-to-have‚Äô and how smart design ‚Äď from loot boxes to network jackpots ‚Äď is reshaping the way we think about retention, ARPU, and product differentiation.