Georgia Wray Norsten

Toronto

Content Writer at Trend Hunter

Featured in: Favicon

trendhunter.com Favicon

cleanthesky.com

Articles

Gradient Footwear Colorways

6 days ago | trendhunter.com | Georgia Wray Norsten

Big Bubble 'Sundial' is the latest colorway to join Nike’s celebratory run of Air Max 95 Big Bubble releases, marking the 30th anniversary of the iconic silhouette. First spotted via JD Sports Australia, the 'Sundial' edition features a subtle yet vibrant gradient of orange and pink woven into the Swoosh, lace loops, and tongue branding -- balanced by a sleek base of blacks and greys.
Model-Entrepreneur-Backed Beauty Brands

6 days ago | trendhunter.com | Georgia Wray Norsten

Brunel body care is the latest beauty venture from model-entrepreneur Jasmine Tookes, who has teamed up with former private equity investor Sabrina Castenfelt to launch a wellness-meets-skin-care line focused on body oils. Rooted in sensorial luxury and performance, the brand debuts with three scented, active-infused oils designed to enhance mood, nourish the skin, and elevate daily routines.
Ethical Cosmetics Campaigns

6 days ago | trendhunter.com | Georgia Wray Norsten

Sabrina Elba, cofounder of S’Able Labs, is calling for greater transparency in the cosmetics supply chain and an end to child labor after visiting the Tamale region of Ghana with humanitarian organization World Vision. As part of her ongoing commitment to ethical sourcing, Elba met with local cooperatives and women producers of natural ingredients like shea butter, highlighting the power of fair wages and community empowerment in disrupting exploitative labor practices.
Caveman-Centric Running Campaigns

6 days ago | trendhunter.com | Georgia Wray Norsten

Previous Set of Related Ideas Craft Sportswear's Brand Film Channels the Primal Joy of Running Craft Sportswear's brand film takes viewers on an epic yet playful journey through time to highlight running as an instinctive, profoundly human experience. Created by Forsman & Bodenfors, the two-minute ad stars professional ultra runner Tim Tollefson in full caveman attire, sprinting through rugged terrain and seamlessly transitioning from prehistoric landscapes to bustling city streets. The...
Decadent Nutty Spreads

6 days ago | trendhunter.com | Georgia Wray Norsten

Previous Set of Related Ideas Nutella Unveils Nutella Peanut Its First New Spread Flavor in Over 60 Years Ferrero is making history by announcing its first new flavor innovation for Nutella in over six decades: 'Nutella Peanut.' This new spread blends the signature creamy hazelnut and cocoa formula with roasted peanut, creating a nutty twist on a global classic. Set to hit shelves in Spring 2026, Nutella Peanut was unveiled as part of a broader strategy to evolve the beloved brand while...
Women's Wellness Campaigns

6 days ago | trendhunter.com | Georgia Wray Norsten

NOW Foods unveiled its 'Be You, NOW' campaign, aligning with National Women's Health Month to inspire women to embrace their health and wellness journeys. The campaign features prominent female figures in the wellness industry, including five-time Olympic medalist Gabby Thomas, Peloton instructor and new mother Emma Lovewell, celebrity yoga and meditation expert Kristin McGee, and registered dietitian nutritionist DJ Blatner.
Celeb Beauty Brand Expansions

6 days ago | trendhunter.com | Georgia Wray Norsten

Previous Set of Related Ideas Lady Gaga's Haus Labs Expands to Asia-Pacific Via Sephora In a major move to globalize its brand, Lady Gaga’s Haus Labs officially expanded into the Asia-Pacific region in May 2025, through an exclusive partnership with Sephora. The expansion makes Haus Labs available across Australia, Hong Kong SAR, Malaysia, New Zealand, the Philippines, Singapore, and Thailand. This marks the brand’s most significant international growth since its relaunch in 2022 under a...
Performance Wellness Supplements

6 days ago | trendhunter.com | Georgia Wray Norsten

A new player officially entered the performance wellness market: 'GR8 Supplements,' launched exclusively at GNC with a full suite of function-specific products. The brand’s launch lineup comprises eight core formulas designed to support high-performance lifestyles through research-backed ingredient combinations. Targeting endurance, hydration, immunity, and muscle recovery, GR8’s portfolio caters to wellness consumers looking for transparency and clinical-grade efficacy.
Pregnancy-Friendly Fitness Equipment

6 days ago | trendhunter.com | Georgia Wray Norsten

'Bala Mama' is the latest innovation from fitness brand Bala, marking its official entry into the prenatal and postnatal wellness space with a thoughtfully designed equipment line tailored for mothers. The new collection includes four multifunctional products: the 'Belly Band,' 'Birthday Peanut,' 'Balance Ball,' and 'Big Band' -- all engineered to support the changing needs of women during and after pregnancy.
Fun-Filled Sunscreen Campaigns

6 days ago | trendhunter.com | Georgia Wray Norsten

Supergoop! x Liza Koshy have partnered to launch a summer campaign, 'Feel Super,' with actress and content creator Liza Koshy as the brand’s new 'Chief Super Officer.' The collaboration brings humor and personality to SPF awareness, showcasing Koshy in a series of sun-safe, playfully choreographed shorts across digital and social platforms.