Gerald Murphy

Mar 23, 2023 | similarweb.com | Gerald Murphy |Dmitry Dragilev

When you don’t know the answer to something, what do you do? Google it. That is one question you, me, and even your old Aunt Jayne and Bob next door can all answer – without the need to tap it into our phones. In fact, around 8% of search queries are phrased as questions. But with that comes a lot of question queries on Google, and with those questions comes a lot of key search queries that SEO and marketing managers everywhere want to get their hands on. And guess what? Similarweb has got that data.

Feb 17, 2023 | searchenginejournal.com | Gerald Murphy

Digital transformation is here. But is it really here for search marketers? According to Google,Search marketers need to transform. Looking at all your audiences and connecting them to relevant search engines – not just Google – truly allows digital marketers to transform. Every search engine is different; in results, modes of search, and keyword intent (i.e., what keywords we use on each search engine varies).