Gil Bashe
Editor-in-Chief at Medika Life
Host at Health UnaBASHEd
Connecting the dots to uncover and cultivate cognitive connections that ignite life-saving transformations. Championing #lifescience #climatetech #digitalhealth
Articles
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2 weeks ago |
medium.com | Gil Bashe
The Legacy of a Fallen Marine and the Mother Who Carried His MemoryEach Memorial Day, I pause to honor my uncle and namesake, PFC Gilbert Bashe, USMC, who fell in Korea in November 1952. His story is one of courage and sacrifice — but today, I want to honor someone whose war never truly ended: his mother, Ruth Bashe — my grandmother. Ruth Bashe’s life was shaped by unimaginable loss long before she became a Gold Star mother.
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2 weeks ago |
medika.life | Gil Bashe
“Branding is a matter of building trust and committing to a level of quality and service. It is an emotional connection that transcends the actual product.”—Gil Bashe, “Global Marketing Strategies” and “Emotion: The New Brand Integrator,” Pharmaceutical Executive, 2000Twenty-five years ago, in a series of articles for Pharmaceutical Executive that may have seemed radical at the time, I argued that successful marketing wasn’t built on features but feelings. Back then, people were skeptical.
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3 weeks ago |
medium.com | Gil Bashe
Channeling Care Through EmpathyThere are moments in life that don’t fade with time, but instead grow more vivid in memory. They remind you of what you survived and who you became. For me, one of those defining moments happened in June 1982, under the sun-scorched sky of Lebanon’s Beka’a Valley amid a brutal engagement etched in history as the Battle of Sultan Yaacob. This is not a story about politics or borders. It is a story about humanity revealed in the most inhumane of moments.
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1 month ago |
medika.life | Gil Bashe
Data isn’t just an asset—it’s a trust marker. In life sciences, our credibility hinges on who contributes data and whether we are wise enough to listen. Patients aren’t just part of the story—they are the story. But where does that data come from, and who is contributing? It defines whether our innovations are truly inclusive, relevant, and effective.
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1 month ago |
medium.com | Gil Bashe
Tom Lawry’s Newest Book is Not Another Health Reform Manifesto“Tom Lawry does more than write about fixing health care — he rallies us to become the ‘Rosa Parks of the system’ to spark a movement of meaningful change. In this thought-provoking book, he offers a much-welcomed departure from the tireless blame game and fruitless top-down prescriptions that dominate health care reform discussions.
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