Gina Gotthilf

May 7, 2024 | a16z.com | Bryan Kim |Gina Gotthilf |Kieran Flanagan |Justine Moore

For consumer products, the rubber hits the road at retention. It’s the lifeblood of an app and the hardest metric to move, as I learned viscerally during my time running the growth team at Snap. To attract repeat users, companies can’t just fill a product with the latest and greatest tech — they must intentionally craft each product feature to ensure their users come back again and again and again.