Gisselle Gaitan

3 weeks ago | drugstorenews.com | Gisselle Gaitan

Two dominant beauty consumer segments emerged: Glow-Getters and Savvy Substitutors – each with unique expectations and shopping behaviors that illustrate changing priorities, the organization noted. Glow Getters are on the search for stores that keep up with changing beauty trends while also offering guided and self-directed shopping journeys. These shoppers like to try products before making a purchase, and they often shop at certain stores but make their final purchase at a different location.

3 weeks ago | drugstorenews.com | Gisselle Gaitan

Kenvue, the maker of Tylenol, is launching a new supplement formulated to help support joint comfort and mobility. Proactive Support is powered by a TamaFlex blend of turmeric and tamarind, and was also developed with feedback from healthcare professionals to meet a need for drug-free joint support, the company said.

3 weeks ago | drugstorenews.com | Gisselle Gaitan

Revolution Beauty is sprucing up the beauty aisle with four new product launches. The brand recently rolled out its Wrap Lash Mascara, Superfix Hydra Cool Mist, Superdewy Blush Burst and Pout Gloss Sticks. With its new Wrap Lash Mascara, Revolution Beauty aims to deliver lash extensions by lifting and adding volume. Made with tubing technology that does not smudge or flake, the product wears like it’s waterproof but comes off with warm water, the brand said.

3 weeks ago | drugstorenews.com | Gisselle Gaitan

Fashion brand Steve Madden is launching a new floral-amber fragrance designed to capture the spirit of modern glamour and self-expression. The Rose Goldie Eau de Parfum opens with notes of Italian bergamot, neroli and red currant. The heart of the fragrance contains tuberose, gardenia and pink peony. It dries down into a warm base of amber, white moss and sugared musks, the brand shared.

3 weeks ago | drugstorenews.com | Gisselle Gaitan

Big news for Huda Beauty. The brand announced that it has reclaimed full ownership as an independent company following the conclusion of an eight-year partnership with TSG Consumer Partners. In 2017, TSG Consumer acquired a minority stake in Huda Beauty, and now, in 2025, founder and co-CEO of Huda Beauty, Huda Kattan, has bought back her equity. "Taking back full ownership of Huda Beauty is a deeply very important moment for me," said Huda Kattan.